About a year ago my partner and I were putting together a startup marketing agency and we were striving to attract new clients. Every day crossing the street from the parking lot to my office I’d find myself window shopping for Caresta bag. Any bag, or all of them, to be more precise. It was like admiring art and being inspired by its beauty. That practice became my sweet moment of the day. Every time I was close to their store my sight was drown like a magnet to their accessories. They were changing the bags every two or three days and every morning it felt like opening the Christmas gifts. Their window display was a hidden masterpiece extremely exciting to see. My surprise was that people I was sharing the feeling with once I’d show them the little store, were having the same experience, girls in the office, social friends, (men included).
Couple of weeks after mentioning my secret passion to my colleagues we were having social conversation on Caresta, every time there was a remarkable bag or accessory in a club, restaurant or shop we were guessing around whether is Caresta or not. Don’t get me wrong, I’m not a fashion addict or so, but the quality of the product and the excitement it generates among people was so significant that we decided that sooner or later we have to work with them. And that was the trigger. We’ve start client hunting. We’ve made plans, we were dreaming of investing and promoting the brand. We started work on their brand couple of month before they agreed to sign a contract.
Caresta was placed as a luxury item and obviously the prices were made accordingly. The intriguing issue it was that the brand needed no explanation. People were buying or wishing for the Caresta accessories even though the brand had no marketing plan or activities, except those made randomly. It was a luxury item that had no brand. Caresta had no recognition to the large public, except inhabitants of Alba Iulia . The only possibility to see or buy the products was to get them from their only store, situated in the city mentioned above. People who accidentally were seeing the handbag asked about it on social accounts but at the time no sale strategy was put together in order to address the product on regional/national level.
So that was the meeting point where our agency started working with a dream client. We were a handful of people, enthusiasts, young professionals, eager to make remarkable projects and campaigns, ready to go extra mile for a good cause, ambitious to determine a significant value to our client’s products and services and much more. We were like kids in a science lab, thrilled to have the chance to start from the bottom an grow. Caresta brand was the perfect combination of great product potential to blend with a sharp marketing strategy, great people – creative, open minded, warm and positive, ambitious, perfect to share ideas and grow market roots.
By the time this article is written we have developed a strong partnership, both for online and offline marketing. We have created the website and the online shop, we have implemented technologies in order to penetrate new market places and followed-up the sales plan. We have also extended our services providing PR tools and knowledge and also assuring favorable premises for networking.
Editor – Ancuta TAMAS,
Managing partner at Orange Tree Marketing Agency
- Posted by Ancuța Tămaș
- On December 8, 2016
- 0 Comments