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Winning the Zero Moment of Truth with Marketing Automation

10 Commandments of Email Marketing


Amazing Shopping Experience

Buyer Persona in Marketing Automation

Engagement Marketing

Turn Visitors into Loyal Customers

Markets

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eCommerce


Dynamic SALESmanago content is an innovative solution allowing e-stores to achieve maximum effectiveness of e-mail marketing and online sale. Personalized marketing brings effects in any business, be it specialist medical stores, e-bookshops, leading online clothing or footwear retailers.

SALESmanago for eCommerce – examples of use:


SALESmanago automates the entire process of new customer acquisition, starting with progressive pop-ups, through conversion-boosting dynamic emails to product recommendations published on websites and personalized RTB advertising – Marketing Automation impacts stores’ performance at all levels.

 

Automated dynamic emails

Emails with suggestions concerning products viewed by the lead during the most recent visit
Emails fine-tuned according to the entire history of the lead’s visits
Emails with suggestions concerning products similar to those viewed by the lead
Emails with recommendations of products complementing those recently purchased
Up-selling. Messages recommending more expensive up-grades to products the lead has been interested in so far
Dynamic message titles fine-tuned to the contact’s product interests

 

Saving shopping cart:

Static shopping cart abandonment emails
Static shopping cart abandonment texts
Personalized shopping cart abandonment texts with personal data, information on the lead’s sex, previously allowed discounts as well as transactional data
Dynamic shopping cart abandonment emails presenting items added to the cart, with details of previous discounts and transactions

 

Newsletter personalization:

Message content tailored to personal details, sex, address, age and interests
Newsletters filtered according to the lead’s sex
Segmented messages sent to groups of contacts interested in particular product categories
Newsletters with discounts for non-active customers
Classical newsletters with partially personalized content
Personalized message titles

 

Progressive pop-ups:

pop-ups with individual discount codes only for unidentified contacts
pop-ups defined by the source of visit
pop-ups with extra credit for first order

 

Dynamic recommendations on website:

Hints on products viewed by the lead during the previous visit
Special individually-adjusted prices for recently viewed products
Boxes with recommended products based on the history of visits
Product up-selling directly in the shopping cart

B2B


B2B is a home market for Marketing Automation – systems belonging to this category have been developed to support sales between companies. Identification and tracking of website behaviour combined with possibilities offered by CRM support your sales operations and lead education programs. This is done to bring new customers to your business while at the same time increasing the efficiency of work and leveraging your sales force.

The systems are used by both small businesses offering local services as well as corporate clients managing sales operations on international markets.

SALESmanago for B2B – examples of use


Segmentation and scoring

Leads are automatically assigned to segments according to their level of interest
Points are added for each relevant action of the lead
Points are added individually for particularly relevant actions
Traffic coming from various sources is rated independently
Leads are segmented according to time spent on the website and the number of pages visited

 

Lead Nurturing:

Programs educate leads who are not ready to purchase
Once a predefined score has been reached the system will automatically send details of your offering
The system will automate sales operations targeting the customers who are already negotiating with your sales staff

 

Leveraging your sales department:

Complex behavioural profiles of your leads are available on individual contact cards
The system tracks the behaviour of your leads during visits to websites
Facebook applications and events are integrated
Alerts containing key information are sent as soon as interest in your offering is detected.
System of notes and tasks supported by email reminders
Lead Nurturing Programs.

B2C and Retail


Marketing Automation for  B2C allows personalized and automated communication with particular customers using their profiles developed on the basis of their previous transactions as well as behavioural data. In the next step, the solution enables you to reach your customers with fine-tuned messages and sales activities.

Possibilities offered by SALESmanago are used by companies representing the full scope of products and services provided for individual customers. The system is used by hotel and tourism businesses as well as consultancies and training course providers, car dealers, banks, insurance companies and legal consultancies.

Using the wide scope of possibilities offered by behavioural analysis and automated communication, companies from B2C sector can recognize their contacts’ interests and accordingly fine-tune the content of emails and the moment these should be sent as well as the look of the website and the ads published in RTB network.

 

How can you use SALESmanago for B2C?


Automated mailing campaigns

Lead Nurturing messages making the lead ready to purchase
Series of Welcome Messages sent  after signing up for the newsletter
Periodic messages
Birthday emails with special offers
Segmented newsletters sent automatically after the system has detected interest in a particular product category

 

Dynamic emails:

Emails with suggestions of products viewed by the lead during the last visit
Emails fine-tuned according to the entire history of the lead’s visits
Emails suggesting products similar to those viewed by the lead

 

Campaigns tailored to lifecycles:

Offerings tailored to seasonal trends
Tailored offerings sent in the period when the contact made a related purchase in the previous year
Automated repeated sale of products expected to run out  or expire over a specific period of time

 

Dynamic recommendations on website:

Supplementary sale of products on the website tailored to the contact’s searches
Recommendation modules based on automated analysis of contact visits
Dynamic recommendation pop-ups shown to hesitant visitors

 

Call center support:

Call center module providing telemarketers with real-time contact information
Email alerts sent to the customer service staff
Reports on contact behaviour/email marketing activities

Trainings and coaching


Training and coaching business is a great place for Marketing Automation Lead Nurturing and Lead Generation programmes. Progressive pop-ups, automatic segmentation and contacts scoring is a best way to send personalized messages to new leads and educate them. Universities use unique knowledge provided by Marketing automation system to contact potential candidates. SALESmanago is successfully used by polish universities (Wyższa Szkoła Bezpieczeństwa Apeiron, Poznańska Wyższa Szkoła Biznesu, Wyższa Szkoła Logistyki), international education companies (Young Digital Planet, Migam.pl) and specialized training and coaching firms (ITC Partners, Door Group, Akademiakreatywnosci.eu).

 

Examples of use:


 

Lead Nurturing:

Programmes educating undecided customers
Offer sent automatically when a certain scoring level has been reached
Automated sales campaigns for leads with whom the sales department is already in contact
Adapting training offers to the customers’ interests
Personalised content sent to customers during the peak of their activity
Email and text messages with reminders about a training/ meeting, and thanking for participation
Dynamic newsletters – using the RSS feed -– sending messages about new content on a website or a blog

 

Supporting sales departments:

Extensive behavioural profiles of contacts available on individual contact cards
Tracking the leads’ behaviour on websites
Facebook integration enabling the monitoring of social media events and ads targeting through Custom Audiences
Alerts with key information after detecting the customer’s interest in an offer
System of notes and tasks with email reminders due to an advanced CRM system
Automated sending of offers for pre-selected groups of leads
Recurring emails informing about novelties
Automated sales campaigns for leads with whom the sales department is already in contact
Personalised messages and offers displayed on the Microsite
Dynamic banner ads – displaying personalised offers and services
Possibility of integration with LiveChat, Ankietka.pl, Survicate.pl

 

Segmentation and scoring:

Automatic contact segmentation on the basis of identical or similar interests
Points assigned for each relevant activity of the lead
Points assigned on an individual basis for particularly important actions
Segmentation on the basis of the time spent on the website and the number of subpages visited
Possibility of designing subscription forms for newsletters segmented by theme
Real-time tracking

 

Progressive pop-ups:

Pop-up with an individual discount code only for unidentified contacts
Pop-up depending on the training website’s traffic source
Pop-up with an additional discount for the first training

Finance and banking


Banks and financial institutions gather unique knowledge about their clients. It helps them tailor better credit offers and support call centers. SALESmanago Marketing Automation is succesfully used by lead polish banks like Getin Bank or Noble Bank.

 

Examples of use


 

Supporting call centres:

Call centre module providing telemarketers with real-time information about the lead (Real Time Tracking module)
Email alerts to customer service staff, including alerts with contact details attached, which facilitates the communication process
Providing telemarketing staff with suggestions on loans discussing methods
Intelligent contact forms linked with the Call Centre
LiveChat integration
Pop-up inviting to chat with a consultant
Credit recommendation system – based on information entered into credit and instalment calculators and configurators
Customer support: inactive client or a client not using the system
Communication via mobile channels (SMS, Mobile Apps)
Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

 

Integration with transaction processing systems and CRM systems:

Synchronisation of transactional and behavioural data between SALESmanago and the CRM (Customer Relationship Management) system in use
Parallel removal of opt-out contacts from client databases
Contacts entered by the CRM staff automatically added to SALESmanago
Information on the lead’s interest in an offer on a website transferred to the CRM system
Contact segmentation in SALESmanago based on the data coming from the CRM system
Monitoring of current sales and marketing staff performance

 

RTB ads adapted to the life cycle:

Ads reminding about a loan offer
Ads encouraging to contact a consultant displayed for customers who have not agreed to receive emails as a form of marketing
Ads selling additional services to customers
Reminders about payment or topping up
Advertisement tailored to the purchase campaign stage

 

Email campaigns:

Newsletter campaigns targeting customer segments already using the services of a particular institution
Sending personalised emails to customers whose e-mail address is not available to you (SALESmanago integration with Remintrex)
Email campaigns tailored to individual trends
Classic newsletters tracking user behaviour after accessing the website

 

Lead Nurturing:

Email campaigns educating the customer about the services and the offer
Campaigns converting demo services into paid products
Dynamic and personalised website content (contact forms and content)

Manufacturing companies

Marketing Automation helps identifying B2B visits, gathering brokers e-mail addresses or support sales department. Solutions for B2C/Retail and also popular in eCommerce dynamic content is a great way for companies with their own distribution network.

Manufacturing companies which successfully use SALESmanago is a long one. Konecranes uses it to support sales and customer service departments, while Robobat uses integration with external CRM to support sales representatives. Marketing Automation system is used by optical manufacturers (MDT, Optotech), control systems providers (Archman), data storage and process centers (Queris), system and applications for business (Sage, Enova, Insoft Consulting, Streamsoft,

DC), furniture (Balma, VOX), windows (Dakea), composite panels (WPC Kompozyt), wrappings (Arexim), specialized water cutting machines (Jet System), measurement devices (Mera) or label equipment (Unilogo).

Examples of use


Supporting call centres:

Call centre module providing telemarketers with real-time information about the lead (Real Time Tracking module)
Email alerts to customer service staff, alerts with contact details obtained through a contact form
Reports on the contacts’ behaviour
Providing telemarketing staff with suggestions on how to talk to institutional clients
Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

 

Integration with transaction processing systems and CRM systems:

Synchronisation of transactional and behavioural data between SALESmanago and the CRM (Customer Relationship Management) system in use
Parallel removal of opt-out contacts from client databases
Contacts entered by the CRM staff automatically added to SALESmanago
Information on the lead’s interest in an offer on a website transferred to the CRM system
Contact segmentation in SALESmanago based on the data coming from the CRM system

 

Lead Nurturing:

Programmes educating customers who are not yet ready to buy
Offer sent automatically to the customer and an alert sent to the sales staff when a given scoring level has been reached
Automated sales campaigns for leads showing initial interest in purchasing specific solutions
Dynamic and personalised website content (contact forms and content)

 

Lead Generation:

Progressive pop-ups displayed only for anonymous customers
Dynamic banner ads – displayed according to the tracked contact’s behaviour
Dynamic pop-ups for identified leads
Sidebars with newsletter subscription
Facebook contest apps, Facebook event tracking, custom audience – targeting Facebook ads using data collected through SALESmanago
RTB ads for leads leaving before a contact form is finished

Law firms and tax consultants


Knowledge about law, taxes and multitude of regulations is a precious one but only when you can reach new clients. SALESmanago Marketing Automation system gather unique knowledge about potential clients interests. Lead Nurturing cycles of messages educate potential customers about law firm competence and build trust. SALESmanago is successfully used by law firms (AIF Kancelaria) and tax consultants (Eurotax, MISP).

Examples of use


 

Lead Generation:

Lead generation through integrated contact forms
Progressive pop-ups displayed only for anonymous customers
Customer segmentation on the basis of the elements viewed and the time spent on the website
Dynamic pop-ups for identified leads
Sidebars or pop-ups with newsletter subscription
Dynamic banner ads presenting a specific service – displayed according to the tracked contact’s behaviour
Facebook contest apps
RTB ads for corporate leads
Alerts informing about a lead exceeding a certain scoring level and about their behaviour on a website
Email accounts in proxy mode – monitoring outbound contacts of one’s own mailbox

 

Automated email campaigns:

Lead Nurturing messages preparing the customer for using the services
A series of welcome messages after the customer’s subscription to a newsletter
Recurring messages
Segmented newsletters sent automatically after detecting the customer’s interest in solving an issue in a particular field
Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on a website or containing sectoral information

 

Boosting direct sale:

Integrated call centre module sending priority leads, together with a complete behavioural profile and a conversation script
Alerts sent to sales departments after detecting the customer’s interest in an offer
Automated sales campaigns autonomously moving contacts to the next stage of the cycle when their interest rises
SMS reminders about meetings

Car dealers


To buy a car you want is a long process of research, comparison and diffrent kinds of configuration. With knowledge about you clients interests, Marketing Automation system gives you an edge over your competition. Tailored offers and personalized communication via SMS is the best way to close a deal. SALESmanago Marketing Automation system is successfully used by a companies like Peugeot Poland or Czech Republic car dealer Auto Pokorny.

Examples of use


 

Increasing the number of test drives:

Emails inviting to test drive a car the customer was interested in
Automated alerts to dealers requesting to contact a person who has been using a price comparison or shopping comparison website
Drip programmes after detecting the customer’s interest in a particular model
SMS reminders about a scheduled test drive

 

Segmentation of private and corporate clients:

Tracking corporate visits on a website
Detecting a visit of a current, tracked customer
Detecting interest in various sources of funding mentioned on the website, and automated educational campaigns informing the customer for instance about loan or lease possibilities

 

Supporting sales departments:

Extensive behavioural profiles of contacts available on individual contact cards
Tracking the leads’ behaviour on websites
Integration of Facebook events and apps
Alerts with key information after detecting the customer’s interest in an offer, a particular model, or a source of funding
System of notes and tasks with email reminders
B2B visits analysis

 

Lead Generation and Lead Nurturing:

Lead Nurturing messages preparing the customer for using an offer or services, including after sales services
A series of welcome messages after the customer’s subscription to a newsletter
Recurring messages
Segmented newsletters sent automatically after detecting the customer’s interest
Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on a website or containing sectoral information
RTB service notifications
Dynamic and personalised website content (contact forms and content)

Bookshops and publishing houses


Bookshops and publishing houses are one of the most popular SALESmanago clients. SALESmanago Marketing Automation system is successfully used by a scientific publishers (C.H. Beck, Wolters Kluwer), books and multimedia education materials distributors (Young Digital Planet) and big bookstores like Merlin.pl or Matras. Increasing interest in audiobook stores like Audioteka or Nexto.pl is also a great place for Marketing Automation.

Examples of use


Dynamic email offers:

Dynamic email after the customer’s visit to the website, offering recently viewed items
Dynamic email reactivating customers a few weeks after their last visit to the website
Dynamic email adapted to the customer’s entire visit history
Dynamic email customised according to transactional data – proposing publications from categories previously purchased by the customer or publications by the same author
Dynamic email rescuing an abandoned shopping cart
Dynamic email subjects using the names of authors of the publications the customer viewed on the website.

 

Integration with the CRM and transaction processing systems:

Synchronisation of transactional and behavioural data between SALESmanago and the CRM (Customer Relationship Management) system in use
Parallel removal of opt-out contacts from client databases
Contacts entered by the CRM staff automatically added to SALESmanago

Segmentation and scoring:

 

Automatic contact segmentation on the basis of their interest in similar types of publications or authors
Points assigned for each relevant activity of the lead.
Points assigned on an individual basis for particularly important actions
Segmentation on the basis of the time spent on the website and the number of subpages visited

 

Lead Generation:

Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
Real-time recommendation system
Dynamic banner ads displayed according to the contact’s activity
Progressive pop-ups displayed only for anonymous customers
Real-time alerts transferring information about the lead’s visit to the website to the sales department
Dynamic pop-ups for identified leads
Text messages with discounts and special offers

 

Lead Nurturing:

Programmes educating customers who are not yet ready to buy
Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on the website
Offer sent automatically when a certain scoring level has been reached
Automated sales campaigns for leads showing initial interest in purchasing specific publications

 

Email campaigns:

Newsletter campaigns targeting customer segments who already bought publications in the bookshop or viewed a category on a website
Email campaigns tailored to individual trends – proposing new books in a period in which the customer purchased books in previous years
Classic newsletters tracking user behaviour after accessing the website, featuring personalisation
Birthday emails with discounts

SaaS applications


SaaS based applications can monitor their visitors behaviour – educate and nurture potential users. System will automatically send additional information about unused functions, issues with login or support service. SALESmanago Marketing Automation also educates trial version customers and invites them for a full paid version.

Examples of use


 

Tracking the users of an application:

Analysis of the frequency and effectiveness with which the offered application is used by registered users
Automated email reminders about the application’s functionalities in case a low usage by a customer is detected
Possibility of tracking the users based on points
Text messages and RTB reminders if a user does not log in and does not react to email messages

 

Lead Nurturing for trial version users:

Messages informing the client about functionalities they have not used yet
Separate information campaigns depending on the segment the customer is classified in
Dynamic messages within the application
Recommendation system – Nextgen module

 

Lead Generation:

Progressive pop-ups displayed only for anonymous customers
Dynamic pop-ups for identified leads
Sidebars / pop-ups with newsletter subscription
Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
Dynamic banner ads displayed according to the tracked contact’s behaviour
RTB ads for leads without a trial account
Educational cycles converting demo leads into leads using a full version of the application
Integration with LiveChat, Ankietka.pl

 

Automated email campaigns:

Lead Nurturing messages preparing customers for purchase
Dynamic newsletters – using the RSS feed in creating dynamic messages with news about the application and new functions, or containing sectoral tips / information
A series of welcome messages after the customer’s subscription to a newsletter
Recurring messages with webcast invitations
Segmented newsletters sent automatically after detecting the customer’s interest in purchasing a license

Hotels and Guest Houses


The travel and tourism industry is one of the world’s largest industries where online component of researching and booking plays a very significant role. Personalized tailored offers are key to attract new customers over large competition. SALESmanago Marketing Automation is successfully used by many hotels: Royal Park, Mikołajki Resort, Qubus Hotels in Poland or international hotel chains like Mamaison and CPI Hotels.

Examples of use


Boosting B2B sales:

Analysis of website traffic generated by identified companies, and telephone or e-mail contacts with the companies’ contact persons
Alerts informing about an identified corporate client’s interest in staying at one of the hotels
Automation of loyalty programmes for corporate clients having used the hotel’s services previously
Recommendation of additional services for hotels viewed within the website – generated individually for a specific, identified person on the website
Dynamic banner ads – displaying special offers and services
Database segmentation based on the contacts’ behaviour on the website
Use of the download centre, for instance for presentation of special offers to clients, or for sharing informative content in the form of e-books on SPA treatments. By offering potential clients access to a variety of materials we are able to successfully acquire new contacts and educate still undecided customers
Pop-up with information about a discount or an additional amount, e.g. 50 EUR, for a reservation or any service at the hotel.

 

E-mail campaigns:

Newsletter campaigns targeting customer segments already using the services of a particular venue
Mailings tailored to individual trends – proposing accommodation for the period in which the customer booked it in previous years
Classic newsletters tracking user behaviour after accessing the website
Sending personalised emails to customers whose email address is not available to you (SALESmanago integration with Remintrex)
Sending birthday emails, for instance emails with wishes and a gift in the form of a discount code or a special birthday offer

 

Supporting call centres and sales departments:

Alerts for commercial departments informing about the customer’s interest in an accommodation or problem with choosing specific services
CRM system with an option of adding notes and an agenda with email reminders
Alerts for sales staff informing about the customer’s return to the website
Setting up scoring rules – assigning points to leads for an activity, for instance for clicking an email from an email campaign or visiting a given URL address. On this basis, other actions towards the leads can be designed
Notification settings – alerts informing about a lead exceeding a certain scoring level, generated on the basis of the customer’s activity and frequency of their visits in each category. This allows for the most promising leads in each category to be singled out
Facebook integration enabling the monitoring of social media events and targeting the ads through Custom Audiences

Ticket booking


Similar to Travel agencies, booking tickets is much more common online rather than by phone and it is growing fast each year. Unique knowledge about client intrests provided by SALESmanago Marketing Automation system helps not only book tickets but also offer additional services like rent a car or suggest a romantic dinner at the restaurant. SALESmanago is successfully used by large companies like Eurolot, international booking centres like Bluesky Travel or Fru.pl, and mobile booking apps like SkyCash.

Examples of use


 

Email campaigns:

Newsletter campaigns targeting customer segments depending on categories in which they were interested on the website
Email campaigns with last minute deals
Email campaigns tailored to individual trends – suggesting tickets for events related to the content visited by the lead or in which the lead was interested on the website
Classic newsletters tracking user behaviour after accessing the website

 

Dynamic email messages:

Dynamic email after the customer’s visit to the website, containing tickets they looked at or typed in the search engine
Dynamic email reactivating customers a few weeks after their last visit to the website
Dynamic email adapted to the customer’s entire visit history
Dynamic email customised according to transactional data – proposing tickets linked to the ones the customer purchased previously
Dynamic email rescuing an abandoned shopping cart
Dynamic email proposing additional partner services together with ordered tickets

 

Dynamic website content:

Recommendation system using behavioural data about the contact’s interests during their last visit to the website
Dynamic suggestions about additional services proposed together with purchased tickets
Dynamic, one-off promotions for tickets the customer has been interested in during their last visits to the website
Real-time recommendation system
Dynamic banner ads displayed according to the contact’s activity

 

RTB smart remarketing:

Banners presenting the benefits of subscribing to a newsletter, displayed for customers who have not agreed during the registration to receive marketing messages
RTB ads reselling related services to customers who have just booked a ticket
Reminders encouraging to buy tickets with limited availability which are almost sold-out
Advertisement rescuing an abandoned shopping cart in case the email notification has not been opened by the customer
Win-back: special promotion for customers who have not visited the website for a few months after having booked a ticket

 

Text message marketing:

Personalised text message campaigns using data from the CRM system
SMS reminders about an abandoned order or shopping cart
Automatic text message with a discount coupon sent after the customer have been using the ticket search engine

 

Lead Generation:

Progressive pop-ups displayed only for anonymous customers
Real-time alerts transferring information about the lead’s visit to the website to the sales department
Dynamic pop-ups for identified leads
Sidebars with newsletter subscription
Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
Birthday emails
A welcome message after the customer’s subscription to a newsletter

Travel agencies


Lots of clients and not enough offers? SALESmanago Marketing Automation system is a great solution for a fast growing online tours booking bussiness. Now you can reach every one of them with tailored offers created automatically by the system. SALESmanago is successfully used by travel agencies like Rainbow or Travel Planet.

Examples of use


 

Dynamic email offers:

Dynamic email after the customer’s visit to the website, offering recently viewed tours
Dynamic email reactivating customers a few weeks after their last visit to the website
Dynamic email adapted to the customer’s entire visit history
Dynamic email customised according to transactional data – proposing tours to places linked with the customer’s previously purchased trips
Dynamic email rescuing an abandoned shopping cart
Dynamic email subjects using information about countries the customer was interested in

 

Dynamic website content:

Dynamic pop-up proposing help with choosing a tour
Progressive pop-ups for untracked contacts encouraging to subscribe to a newsletter
Dynamic systems recommending tours that the customer skipped during the last visit
Individual, real-time, on-site marketing messages, controlled manually based on information on who is visiting the website at that particular moment

 

Email Marketing:

Classic newsletters tracking the customers
Birthday emails
A welcome message after the customer’s subscription to a newsletter
Drip campaign – a series of educational messages sent after having detected a customer at an early stage of the purchasing process
Lead Nurturing – smart series of messages adjusted to the customer’s current interests
Win-back – email campaigns addressed to former customers that have been inactive for a longer period of time
Email campaigns segmented according to countries and regions viewed

 

Boosting direct sale:

Integrated call centre module sending priority leads, together with a complete behavioural profile and a conversation script
Alerts sent to sales departments after detecting the customer’s interest
Automated sales campaigns autonomously moving contacts to the next stage of the cycle when their interest rises / when they fulfil certain conditions

 

Lead Generation:

Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
Progressive pop-ups displayed only for anonymous customers
Real-time alerts transferring information about the lead’s visit to the website to the sales department
Dynamic pop-ups for identified leads
Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
Real-time recommendation system
Dynamic banner ads displayed according to the contact’s activity

Retail networks with eCommerce


Increased online sales, ROPO effect, geolocation of clients – Marketing Automation used in retail networks is much more than a simple ad displayed on the website. SALESmanago can be integrated with other systems via API (like Beacons technology). For clients recognized by mobile app a dynamic ad is displayed right after entering a store and salesman will receive all information about previous purchase.

Online sales supported by dynamic website content and personalized e-mails, is an additional but important channel for any retail shop with eCommerce. SALESmanago Marketing Automation system is successfully used by cosmetics companies (Yves Rocher), shoes shops (Sizeer), jeweler (YES), bookstores (Matras, Merlin.pl), furniture (VOX, Balma) and many more.

Examples of use


 

Lead Generation:

Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription
Real-time recommendation system
Dynamic banner ads displayed according to the contact’s activity
Progressive pop-ups displayed only for anonymous customers
Dynamic pop-ups for identified leads

 

Using the ROPO (Research Online Purchase Offline) effect:

Integration of fidelity cards with the SALESmanago discount system
Integration of mobile apps with behavioural data
Leads generated offline integrated into a separate Lead Nurturing strategy
Integration with systems recognising the presence of an identified customer in the retail store – Beacons technology

 

Dynamic email offers:

Dynamic email suggesting products viewed by a customer during the last visit
Dynamic email adapted to the customer’s entire visit history
Dynamic email suggesting products similar to the ones viewed by the customer
Dynamic email suggesting products complementary to the ones recently bought by the customer
Up-selling – a message presenting products that are more expensive and better than the ones the contact was interested in
Dynamic email subjects adjusted to the lead’s interests

 

Rescuing shopping carts:

Static email after abandoning the shopping cart
Static text message after abandoning the shopping cart
Personalised text message after abandoning the shopping cart, using personal data, information on gender, previously acquired discounts and transactional data
Dynamic email after abandoning the shopping cart, presenting items added to the cart and using data on previous discounts and transactions
A series of dynamic emails after abandoning the shopping cart, sent at defined intervals and offering increasing discounts

 

Newsletter personalisation:

Email content adapted to personal data, gender, place of residence, age and interests
Gender-based newsletter filters
Segmented messages sent to customer groups interested in specific categories of products
Classic newsletters with some degree of personalisation
Personalised message subjects

How SALESmanago deals with your problem

Solutions

Customer Value Marketing


Customer Value Marketing is a marketing strategy designed for B2C marketers build around the concept of customer value and marketing automation. Customer Value Marketing aims at building the highest value of a customer over time and in practice, on maximizing return on investment per customer.

Customer Value Marketing is redefining traditional outbound marketing by the deployment of advanced methods of dynamic customer segmentation based on RFM (Recency, Frequency, Monetary) analytics, supported by behavioral (Digital Body Language) analytics used to create real-time multichannel structure of marketing automation processes along the whole customer lifecycle, from lead generation to bringing customer to most valuable segment and fostering long term relationships.

Customer Value Marketing – Customer Communication


CVM uses traditional outbound channels (outbound marketing), such as:

E-mail Marketing – dynamic e-mail messages and newsletters
Website – dynamic product recommendations and personalized contact forms (pop-up)
Social Media – advertising campaigns and Facebook Custom Audiences
Mobile Marketing – SMS, VMS, push notifications and mobile applications
Telemarketing and direct sales

Each of these channels can be used equally to build nonlinear marketing processes (as distinct from linear process typical for B2B sector) and provide personalized offer to the specific groups of people at the most appropriate moment. All that can be executed in real time by various channels.

 Customer Value Marketing – outbound is more important than inbound in B2C


Customer Value Marketing is marketing strategy standing in contradiction to inbound marketing, as designed for B2B marketers and primarily oriented on generating leads and serving to attract and educate customers through different stages of the purchase funnel and driving website traffic by means of creating interesting content.

The main marketing technique to achieve the objectives of Customer Value Marketing is RFM driven Marketing Automation based on dynamic segmentation of customers depending on transactional activity of customer over time supported by the behavioral data gathered about single customer in marketing automation platform. This new, dynamic, RFM based 360 Degree Customer View may be then used to create a totally new structure of marketing automation processes using e-mail, SMS messages, dynamic website content, mobile, social media, advertising networks, POS and direct sales to migrate the customer to the highest value segments of customers.

 

Examples of use:


marketing campaigns dedicated to Premium Customer, who make purchases the most often
offering discount and deals automatically to customers moving back to the less valuable segments
dynamically tailored product recommendations on the website and email messages to average customer expenses
even more effective advertising campaigns for Facebook Custom Audiences groups created based on customer purchasing activity

 

Business benefits:


real growth of revenue and sales by marketing operations focused on building customer value (customer expenses and profitability over time)
revenue maximization from every captured customer
marketing campaigns adjusted to ever-changing customer value
distinct marketing strategies to different customer groups, based on their purchasing activity

Lead Nurturing


 

Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective customer to make a purchasing decision. Such programs can be run on Marketing Automation systems – like SALESmanago. ‚Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost per lead’ ForresterResearch

Available solutions


Possibilities of using Marketing Automation systems to develop a wide variety of informative and educational programs for your customers are virtually unlimited. Below we present the most common simple applications of Lead Nurturing programs:

Automated greetings – Marketing Automation system will send dedicated messages to identified leads following their visit to your website. A well constructed greeting message may instantly identify the area of interest of your prospective customers and equip them with the knowledge about your business or your product range.
Cycles (Drip programs) – the essence of Marketing Automation, understood as creating predefined information sets sent at specified intervals to particular customer groups. You can create fine-tuned cycles to reach individual customers, different cycles designed for small and medium firms and still others for corporate clients. Targeting all these groups with the same message would negatively impact the effectiveness of sales and marketing performance. Approaching prospective customers with cycles and analyzing their reactions will in the next step facilitate lead segmentation and single out the most promising leads to be taken care of by your sales force.

To give you an example: a lead who fills out a contact form declaring interest in a product or service for small and medium firms is automatically classified into a relevant segment of leads covered by the cycle program. The program will send the first message immediately on completing the form, the next one after 3 days and one more a week after. User of marketing automation systems can predefine messages for a particular type of cycle.

Major aims behind LeadNurturing


Lead Nurturing in its basic form means involving your leads in an automated marketing program targeting them with a series of automated, customized and predefined sales, marketing or informative messages aiming at:

 

maintaining contact with your prospective customer – sounds cliche, yet when there is no contact between you and your potential customers,  any sale of your products or services to them will not be possible. If your leads are not interested in maintaining relations with your company, they will most likely unsubscribe or, at least, show disinterest by ignoring your emails or links. This, in turn, may exclude them from the group of prospects identified by Marketing Automation as prospects to be contacted by the sales team.
communicating key concepts to prospective customers – Lead Nurturing programs offer you the chance to unobtrusively communicate key facts, comparisons and reviews to your prospective customer. They may orientate your prospects towards the purchasing decision, which will play a key role in the entire sales process.
indicating the optimum selling time – by analyzing your lead’s behaviour in response to the Lead Nurturing program you can define trigger points, which are optimum moments for contacting your prospective customers. This could be the overall rating of their engagement in any informative material delivered to them, level of interaction with your web page or explicit interest in specific items from your range of products. The rating determines the prospect’s position in the scoring module of the Marketing Automation system.

Why is Lead Generation no longer sufficient?


Lead Generation is the process of acquiring prospective customers, which is normally accomplished by placing a contact form on your website or, alternatively, via telemarketing or affiliation programs. A problem with Lead Generation is the falling quality of leads, which results in higher costs of sales as traders and sales departments receive prospects who are not properly informed or others, who show zero interest in your service. Hence the need to face new challenges, including:

how to equip your prospects with necessary knowledge so that the sales team can dynamically proceed with the sale of services and progress to more advanced stages of the sales process.
how to eliminate poor leads not interested in your products or services, who have filled out your contact form motivated by other factors (including  ‚Fill-in-our-loan-application-and-win-a-car” contests or similar ones) – the increasingly aggressive lead acquisition strategies generate a number of weak leads, who show no real interest in your products or services.

According to 2011 B2B Benchmark Survey, carried out by Marketing Sherpa, one of the top priorities of businesses today is to rationalize lead acquisition costs as well as to stimulate the efficiency of selling activities. One of the common ways to achieve this aim is the use of Lead Nurturing programs from the level of Marketing Automation systems. Such programs facilitate automated education of prospective clients while at the same time classifying prospects into groups of specific selling potential, which enables the sales team to focus in the first place on the strongest leads.

Why should you use Lead Nurturing?


Lead Nurturing programs have numerous advantages and it is important to know the essentials.

While caring about your current customers make sure you attend to those who are not yet ready to purchase.
Save your sales team’s time and effort. Let them contact the strongest leads in the first place.
Give each lead a chance. The fact they haven’t bought any of your products yet does not mean they will not do it in the future.
Learn your lead’s Digital Body Language – the knowledge and understanding of the leads’ behaviour on your website and their responses to your Lead Nurturing campaign matters as much as the proper understanding of your potential customer’s body language during a face-to-face sales visit.
Sales funnels supported by Lead Nurturing achieve up to 27% conversion rate.

Lead Generation


Tools offered by SALESmanago enable you to create a full range of lead acquisition programs. Using the information about behaviours of your potential leads you will be able to direct them to various kinds of forms which can be used to obtain their contact data.

 

Available functionalities


Landing page generator
File download forms
Event registration forms
Pop-up, sidebar  and classic static forms
Forms displayed only on specified URL s
Forms restricted  to anonymous website users
Dynamic forms
Facebook contest applications
Online chat on a website
Online surveys and questionnaires

 

Effects of use


SALESmanago and its possibilities of lead acquisition turn each interaction of a potential customer with the content published by your company into an opportunity for sourcing contact data. More importantly, the system will automatically distinguish between identified and anonymous contacts and will therefore request contact information only from unknown persons. Varied, flexible and personalized forms of lead acquisition will significantly increase the number of leads generated directly from anonymous traffic on your website.

Lead scoring


SALESmanago offers one of the most innovative lead scoring modules available in Marketing Automation tools. Scoring is simply the process of automatically assigning a particular number of points to a particular lead for any detected interaction between the lead and the company. Lead scoring builds up an objective measure of the lead’s engagement and readiness to purchase available in the contact card. Using lead scoring, you may give your sales force clear information as to the most promising leads to be contacted in the first place.

 

3 levels of scoring offered by SALESmanago Marketing Automation suite


Contact scoring – global scoring recorded on the contact card. It includes all behaviours scored by SALESmanago.
Tag scoring assigned per lead – the system allows you to separately score tags on each contact card. Such scoring can offer very detailed rating of interest in a particular product or the entire segment.
Stage scoring assigned per lead – SALESmanago additionally sums up points scored at each stage of your sales and marketing campaign. With this knowledge, you will be able to measure and react to changing lead engagement at particular stages of the process. Looking at how scoring changes at one stage you can decide to move the lead to the next one.

 

How do you build lead scoring?


The system awards scoring points on the basis of the following:

1. General scoring rules – these are the rules defined in the system settings, which relate to particular lead behaviours. Points are given for:

new visits to your website
new visits from ads
new visits from search words
clicking next link
opening an email sent from mailbox
opening an email from mailing campaign
clicking an email sent from mailbox
clicking an email from mailing campaign
‘likes’ or ‘dislikes’
adding or removing a comment

 

2.  Particular scoring rules – set and executed as automation rules enable you to add or deduct points for very specific behaviours, including:

visits to a particular website
opens and clicks on particular emails
visits from particular search phrases or sources
likes or comments posted for a particular object
visit to your company office or branch ( e.g. salon or outlet)
purchase
call center contact
shopping-cart drop
live chat interaction
mobile application download and use
participation in webinars or question asked during a webinar
numerous other events monitored by SALESmanago

 

Effects of use


Using lead scoring you can more effectively automate your sales and marketing activities and control them with regard to the actual engagement of every lead. Our users can also set a maximum score which, if reached, defines the lead as ready to purchase, after which the lead is automatically transferred to a dedicated sales rep. Lead scoring can boost your ROI on Lead generation to 200 %.

Customer Engagement Index


This specially designed functionality lets you carefully track the engagement of any individual customer from the moment a new contact is sourced, through purchase and retention to the exit stage. The special algorithm is calculated following a detailed analysis of customer behaviour on your website and in social media as well as customer interactions with e-mails and marketing campaigns sent to them. The result is presented on the contact card available in CRM SALESmanago

How does Customer Engagement Index work?


The index enables us to address a number of fundamental sales and marketing issues such as reaching the group of most valuable prospects at the sales stage as well as reaching the group of “vulnerable” customers who are losing the status of active customers.

The index contains several basic components but is generally made up of two halves. The left half focuses on customer engagement level prior to signing a contract or finalizing a transaction. The other half is centered on customer engagement at retention and exit stages. The index is further divided into four quarters appearing in the following sequence:

nurture stage
purchase stage
retention stage
exit stage

After adding the customer into one of the two halves the system measures the customer’s engagement defined as their level of involvement in several areas, e.g. opening emails or behaviour on your website. Then, on the basis of the score achieved each customer is assigned to an appropriate stage.

What are the four stages of customer lifecycle?


Nurture stage – the initial level of contact with a prospect. At this stage prospective customers are normally targeted with LeadNurturing campaigns, which is how they learn more about what you have to offer them. On the one hand, prospective customers explore your offer on their own, yet on the other hand you make sure that with a number of automations put at your disposal this process is made as easy as possible.
Purchase stage – your prospective customer at this stage is ready to take a decision to purchase. At this stage of the sales and marketing process it is advisable to contact your sales force and ensure that the customers receive detailed and effective offer tailored to their needs and interests.
Retention stage –  customer retention will mean different things depending on your business and the product offered. For companies selling SaaS software a retained customer will be the one who regularly pays subscription fees while for e-shops customer retention means regular purchases made by a particular buyer. In any case, it is always reasonable to check and know whether the customers you have acquired and led to the purchase stage are still with you.
Exit stage – it is the stage where customers whose level of engagement has begun to drop are added. Note that if you do not respond to this change you are likely to lose customers that have reached this stage. Therefore, it is so important to monitor customer engagement and to automatically and immediately respond to such changes. Acquiring new customers involves costs so by relying on automated solutions that sustain customer engagement you simply save your money.

 

Effects of use


Current control of the customer engagement level at each stage of the customer lifecycle
Automated responses to changes in the engagement level
Optimization of MQL, SQL and SAL lead qualification process
Marketing and sales messages adjusted to the direction of changes in the engagement level

Real-time content personalization


The module enabling tracking visits to your website in real-time delivers information on current behaviour of users who are visiting your web page at this particular moment. This functionality is available for both identified and anonymous users. In this way, you can now respond to the needs of your prospective customers and adjust the message delivered not only via the website, but also communicated by call centers, your sales team or via RTB network.

 

Available functionalities


1. Contact forms adjusted to contact profile

The form normally appears as a pop-up window; its content and the timing of display may be ideally adjusted to the contact’s profile. The form may be displayed while the contact is still on your website.

2. Systems of recommendations on websites

Using the same tracking mechanism you can automatically display as recommended the products and services that are best matched to the visitor’s profile. With SALESmanago Marketing Automation matching these products to a particular prospect is exceptionally easy and always based on up-to-the-minute visitor information, which makes the match even closer.

3. Customizable banners

The option of displaying various content within one particular banner is nothing short of exciting. Depending on individual profiles, users visiting a given website can see personalized content tailored specifically for them. You can automatically recommend downloading an ebook adjusted to the visitor’s interests. This also applies to various supplementary materials, recordings, webinars, courses etc.

4. Automated emails and SMS

Now you may initiate sending messages in response to real-time behaviours of your contacts. This means that in the case of prospect behaviours defined as critical for the sales process you can act immediately by sending an email or text message to a particular prospect. Such a message will reach its recipient at the right moment and its content will be adjusted to the behaviour of this particular person.

5. Automated alerts and notifications for call center and sales teams

Various behaviours of your contacts may trigger real-time alerts to be sent to your sales department or call center requesting contact with a particular prospect. Besides alerts, you can also send ongoing notifications on behaviours of contacts assigned to a particular member of your sales team. This will give them the most up-to-date knowledge about their own contacts.

6. Personalized advertising campaigns in RTB networks

The system enables the user to automatically adjust the content displayed in RTB advertising networks. Particular behaviours of anonymous and identified contacts on a target website may trigger or disable specific messages displayed in the advertising network. In this way you are able to individually tailor the advertising message to a particular prospect on any website available on the Internet.

7. Personalized content in mobile applications

An increasing number of people use mobile applications offered by various companies. This is yet another place where you can freely adjust the displayed content to particular users. Now you may run personalized one-to-one communication based on the current profile of your prospects and their interests also in mobile applications.

 

Effect of use


Real-time personalization of content means that at each point of contact between the customer and the company’s content the former will get a fully personalized message containing information they will find interesting. This is how you replace traditional communication strategies based on isolated channel with a modern point-of-contact communication through various channels and on various platforms. Thanks to this solution, your marketing campaigns will become dynamic. They will also start imitating authentic dialogues between the company and every prospective customers interested in its products. Major benefits:

personalisation of each point of contact between the customer and the company
advertising message precisely adjusted to real interests of particular persons
advertising campaigns matched to the needs of individual customers
higher conversion from marketing activities

Sales intelligence


SALESmanago Web Beacon technology makes it possible to monitor the behavior of website visitors more accurately than ever. You can now track whether a user saw, pointed or clicked on interactive elements such as images, buttons, slide bars , etc. and use this data to generate more effective behavior profiles, lead scoring and segmentation.

SALESmanago Web Beacon delivers precise information about an individual website user’s behavior. Not only can you track the URLs that an individual visits, now you can connect the history of what the user saw, clicked and hovered their mouse over.

 

Advanced Behavior Monitoring


One page websites – It is becoming more common for websites to use one page layouts. On these pages, users do not click through to different URLs so it is impossible track contacts effectively with traditional methods. SALESmanago Web Beacon lets you track exactly where users scroll to and how they interact with other elements on the page.
Button interactions – You can integrate Web Beacon with any button on your website even if it performs on page actions that don’t change the URL address. You can monitor when visitors use on-page calculators, image galleries or any other interactive elements on your site of they download files.
Forms and calculators – Similar to button tracking, it’s possible to monitor changes in slide bar position and checkboxes. You can collect this information about an event if the prospect doesn’t continue and complete the form.

 

Effects of use


More accurate segmentation of your contacts
Enhanced contact scoring with new trackable behaviors
It is possible to track every detail of a contact’s activity on your site

Inbound Marketing


Marketing Automation is a tool supporting Inbound Marketing. Identification and behavioural tracking of particular customers gives us information regarding what is of interest to whom and when. On the other hand, automation enables us to properly respond and automatically send a well-adjusted message via chosen marketing channel.

 

Functionalities supporting Inbound Marketing


Tracking and identification of visitors to a website
Blog tracking and automated notifications about new posts sent to the blog’s readers
Download centre – automated access to materials once required contact details have been supplied
Automated initiation of communication at the most opportune time
Multi-channel communication including the following options :
e-mail marketing
sms
mobile applications
social media
call-center and direct selling
web page – dynamic content
personalized remarketing in RTB network
ROI and conversion analytics

 

What is Inbound Marketing?


Inbound Marketing is a marketing concept based on attracting prospective customers to your company by means of high value content. To achieve this goal, particular users must be provided with the content they seek at the most opportune moment. All activities classified as Inbound Marketing aim to facilitate access to information prospective customers are seeking or to show them where such information can be found. Inbound Marketing is targeted at those users who are actively involved in search for information about products or services. Currently as much as 90 % of buyers seek information about online offers before making a purchase.

 

Effects of use


Up to 150 % increase in traffic to your website 6 months following the implementation
Increase in the number of leads generated by your website from 200 % to 800 % 6 months following the implementation
Increased sales volume owing to a larger number of better informed leads

Customer Lifecycle Management


Marketing Automation enables effective communication with your customers at all stages of their lifecycle. In this way you can build and maintain relations with current and prospective contacts. It is essential that you manage the entire customer lifecycle as it brings you an optimum return on every sourced contact. Customer lifecycle begins when a contact is sourced, it then continues through the stage of education which leads to purchase, this being followed by retention and loyalty building. Marketing Automation closes the loop as it measures customer engagement at every stage of the process and ensures proper communication with them.

 

Available functionalities


Behavioural tracking at each stage of the cycle
Prospect engagement measurement
Lead Nurturing Programs adjusted to  particular stages of the cycle
Automated actions stimulating customer loyalty

 

Engagement index


Customer engagement is measured by means of the engagement index, which is a dedicated functionality developed by SALESmanago. The index contains several basic components but is generally made up of two halves. The left half focuses on customer engagement level prior to signing a contract or finalizing a transaction. The other half is centered on customer engagement at retention and exit stages. The index is further divided into four quarters appearing in the following sequence:

nurture stage;
purchase stage;
retention stage;
exit stage.

After adding the customer into one of the two halves the system measures the customer’s engagement defined as their level of involvement in several areas, e.g. opening emails or behaviour on your website. Then, on the basis of the score achieved each customer is assigned to the most appropriate stage. With SALESmanago your sales and marketing activities are tailored to match the current stage of the customer’s lifecycle as well as their level of engagement at any given time.

Big Data Marketing


Big Data Marketing is a new marketing concept. All actions in this area result from analysing large packages of quickly generated data – Big Data. As the analysis is performed in real time, all Big Data Marketing activities are triggered on an ongoing basis and are consistently based on the most recently updated customer information. This dynamic combination of customized communication and content with the customer reality enables you to provide your customers with what they exactly need at this particular moment.

 

Functionalities supporting  Big Data Marketing


Real-time tracking of prospect behaviour on your website
Collection of data received from CRM, ERP, BI and loyalty schemes
Tracking of prospects’ activity in social media
Analysis of collected information in near real-time o personalized one-to-one communication with your prospects using the best suited channel.

 

Effects of SALESmanago operating in Big Data Marketing


Identification and selection of a group of most promising prospects
Segmentation of recipients based on their interests
Delivery of customized content to a particular recipient at the right moment, using proper communication channel

Another very important effect of actions from the category of Big Data Marketing is linking each new contact with a series of marketing actions on the one hand, and their behaviour with the final effect on the other. In this way you get a full picture of your activities and a useful insight into their effectiveness. As well as this, you will be able to calculate ROMI for all campaigns that have been run.

To sum up, Marketing Automation sources, accumulates, analyses and responds to data coming from a number of independent sources. This allows you to make the best use of everything Big Data Marketing has to offer. The key advantage of this functionality are the automated reactions to behaviours of indivudual users and the possibility of reaching them with a personalised offer at the most favourable moment. Last but not least, you can verify how effective and financially justified your actions are.

Transactional Analytics and Automation


A complete module analyzing transactional data. It enables to create advanced segments of clients, based on their purchases. System allows to fully automatize and personalize marketing and sales communication.

Transactional analytics measures also efficiency of automation rules and e-mail marketing. SALESmanago precisely calculates sales value and conversion rate of given campaign.

 

Transactional analysis of rules of automation and e-mail marketing


Advanced analytics calculates key evaluation parameters for every e-mail campaign and every set rule. That includes:

Value of transactions – total value of all transactions made by customers as a result of given action.
Amount: minimal, average and maximum value of purchases – basic statistics showing amount and value of generated conversions.
Conversion achieved with our mailing – it calculates percentage of people who clicked the link, went to the website and made purchase.

 

Segmentation and transactional analysis


Segmentation of customers based on purchasing history allows to plan efficiently campaigns like win back, cross-selling, upselling, and adjust content (email, recommendations on the website, RTB campaigns) perfectly to customer.

SALESmanago can automatically create segments of contacts based on parameters such as:

Product purchased
Price
Category
Localization of the purchase

Thus system automatically creates groups of customers who buy similar products and allows to run campaign on products complementary to one that customer just bought. Additionally we gain information about which products, sales channel and localizations are most efficient.

 

Revenue Performance Management


Based on automatic periodical analysis of transactions made by customers, SALESmanago automatically creates 3 more segments:

customers whose purchase activity increases
customers whose purchase activity declines
customers whose purchase activity is stable

 

Automation and personalization based on transaction analysis


In SALESmanago communication automation based on transactional data can be enriched with behavioral data (monitored activity of customers). Combining knowledge on customers’ intention and actual purchase allows to realize advanced campaigns, such as:

Dynamic email after customer’s visit on the website – can contain products complementary to ones purchased previously by a customer, viewed (during last visit or ever) but not bought and now on sale.
Intelligent recommendations on the website – in frames for recommended products each customers will see an offer generated especially form him, based on his profile.
Automatic adapting discount size to customer’s profile – system can automatically modify the amount of discount, based on last purchase made but customer or his shopping activity in general.
RTB campaigns – act of purchase can automatically deactivate given campaign for a customer and activate another one, with personalized content (e.g. with accessories/ educational materials to previously purchased item).
Customer Lifecycle Campaigns – based on purchased made and interests of a customer system can automatically change the offer, so it suits evolving needs of the customer (e.g. with time passing customer will be offered products matching his child’s growing up).

 

Effects of use


SALESmanago Marketing Automation based on transactional data can be enriched with behavioral data: detailed monitoring of customer’s activity on the website. Combining information on both intentions and actual purchases allows for advanced personalized campaigns, such as:

Full customers profiles, containing all information available
Possibility of planning and programming long-term campaigns based on customer’s purchase history
Increasing customer retention thanks to automatic after-purchase actions: win back, cross-sell, upsell
400 % increase in emails conversion rate, thanks to dynamic content, adjusted to purchase history and shopping intentions
Increase in time spent on website. Due to perfectly tailored dynamic content customer stay 2 minutes longer on the page

Multichannel Marketing


One of the major principles of effective online marketing is the need to abandon the inflexible strategies of communication via isolated channels and transition into multichannel marketing. Today, we prefer to talk about points of contact between the customer and the company. Such points occur in many channels simultaneously, so it is important to manage your marketing communication in a way which will guarantee consistent message in every channel available to your prospective customer.

 

Functionalities supporting Multichannel Marketing


Tracking and identification of prospect reactions in each channel
Multichannel communication:
E-mail marketing – dynamically adjusted or predefined offers and marketing programs
SMS – automatically personalized SMS messages and two-way communication
Mobile application – dynamic adjustment of content and notifications within the application
Call-center and direct selling – you can provide call-center and sales teams with access to profiles of customers and their interests
Website – content of your website dynamically personalized for particular visitors
Web push notifications – sending notifications to users when they are using the website
Publishing in Social Media – communication enhancement thanks to planning feature
Facebook Ads – ability to reach contacts from your database with a Facebook ad
Personalized remarketing in RTB network
ROI and conversion analytics for each channel as well as for the entire communication

 

Effects of use


Multichannel marketing requires a system which will coordinate mailings and track customer behaviour after the customer has received the message. Using multiple channels you are more likely to reach prospective customers and, above all, to address their specific purchase needs. Using multichannel marketing:

you reach a particular prospect with a tailored message at the point of contact between the customer and your company
you increase conversion in each channel as well as in the entire sales and marketing process
you optimize costs related to the use of channels owing to proper identification of the most effective ones.

Dynamic one-to-one emails


Dynamic one-to-one emails are one of the most innovative and technologically advanced functions provided by SALESmanago. The system generates individual messages for particular recipients on the basis of their current behavioural and transactional profiles. Such emails will therefore contain information about products or services perfectly matched with the current needs of recipients. Sent at the optimum time, these specifically targeted offers prove to be much more effective than mass mailings as with this mechanism your prospects receive the information that is of interest to them at the same time as they are looking for a given product.

 

How does the one-to-one email mechanism work


1. The system tracks users’ behaviour on your website and creates their individual behavioural profile, which may be supplemented with any transactional data available.

2. In the next step, the system will select from the database of all available products the ones that best match the current needs of the recipient and will add them to a message template.

The message could contain products:

viewed by the customer during the last visit
viewed by the customer  any time in the past
purchased by the customer
matching other products the customer has purchased
recently repriced

3. The email is automatically sent at a carefully selected moment. The sending time may be chosen on the basis of:

the user’s activity on your website, e.g. 3 hours after the visit
any other activity identified by SALESmanago
periodic character of purchases
at regular intervals
following a request from a specific group of recipients

 

Who are dynamic one-to-one emails designed for?


For practically every online seller whose range of products or services is so large that the sales team are not able to prepare email messages related to particular products individually for each customer. SALESmanago addresses this problem by tracking the behaviour of each customer and generating a tailored offer for currently available products.

 

Effects of use


Each customer begins to receive information on products they are interested in at a given moment. This will have a direct impact on your mailing campaign statistics like OR and CTR. See below the results of implementing this mechanism based on a study of SALESmanago users:

Much higher open and click-through rates prove that your offer has been properly customized. This in turn means higher conversion rate – you earn much more and at the same time you save the time needed to prepare traditional offers sent as emails. Below you will find compared effects of traditional and dynamically personalized mailings:

Anonymous Marketing Automation


SALESmanago, thanks to its innovative solutions, allows you to automate, segment and personalize communication with anonymous persons whose contact details are not  available for you. Anonymous users can receive personalized content via emails, WWW and RTB pages. With SALESmanago you can reach a much larger group of users with your tailored content that they are likely to find of interest.

 

Available functionalities


e-Mail Marketing to external databases – SALESmanago enables you to send content adjusted to best match the reactions of your potential prospects who have received your mailing exported to external databases. You can instruct the operator of the mailing campaign as to which anonymous users should be sent a particular email matching their behaviour.
Website – using the module for real-time behavioural tracking and archiving collected data you can automatically tailor the content of virtually any element of a web page to the current visit of an anonymous visitor or to any previously archived visits. This is how the contact forms, product frames or any other elements of the website will display content matching behavioural profiles of the anonymous visitors you wish to address.
Advertising networks (RTB) – SALESmanago allows you to automatically switch on and off advertising content in an RTB network by sending personalized messages tailored to the current behaviour of visitors to a given website. In this way you can publish ads that will behaviourally match the interests of particular visitors. You will also be able to reach those users who have visited your website only once in order to try to encourage them to revisit and later convert them in a much more effective way.
Web push notifications – this is an interesting way of giving information on products and services to website visitors. Thanks to the Web Push feature available in SALESmanago you can send messages to anonymous contacts who agreed to receive notifications but left no contact information. It is the perfect solution – by using various marketing actions – you can get anonymous contacts to leave their contact data on the website or a specially designed landing page.

 

Effects of use


Much higher anonymous user conversion rates, resulting in more anonymous visitors being converted into real leads
Possibility of reaching particular persons with personalized messages on virtually any website
Optimization of your campaign in advertising networks through matching the content and the display time with the needs of particular persons
An easy way to send an unlimited number of web push notifications to anonymous contacts

 

Partners


E-mail retargeting

Thanks to integrating SALESmanago with e-mail retargeting system Remintrex it has become possibile to reach anonymus people staying on website with direct personalized e-mail offer without having their e-mail adress.

SALESmanago system monitors behaviour of anonymus people visiting website and then links it to the data stored in Remintrex system, which automatically sends an e-mail with matching offer.

Similarly, the user of SALESmanago system can get a phone number of anonymus person staying on his website and then use it to direct sales, performed by Call Center or sales team.

RTB advertising

Integration of SALESmanago Marketing Automation with adkontekst system, specializing in RTB advertising campaign, helps to start and stop the advertising campaings for specific users basing on data collected by SALESmanago and automation rules.

It becomes possibile to direct personalized and matching adverts to specific client profile. Adjusting can be carried out on the basis of visits on the website and transactions made by the visitor.

Conecting Marketing Automation with RTB helps to reach people that have visited the website only once or completely stopped reacting to another announcements. Additionaly, the costs of advertising campaign become optimized.

Predictive marketing


SALESmanago provides access to a specialized module based on Big Data analysis allowing you to estimate shopping trends which you can use to automate your sales and marketing processes. The Predictive Marketing module, using transactional and behavioural data, enables you to automatically identify future shopping needs of your prospects and target them with tailored correspondence shortly before or at the time when the actual need arises.

 

What are the key applications of Predictive Marketing?


SALESmanago Marketing Automation consolidates transactional and behavioural data and analyses them. Therefore, relying on the history of purchases and the prospect’s behaviour on the website you are able to predict when they will need to repurchase a product that is likely to run out soon, buy extra consumables, purchase products extending functionalities or extend current subscriptions for services they use. In addition, those customers who have already purchased a product tailored to their age are likely to need another one which will match their needs in the future. By analyzing their current purchases and the content viewed by them you can easily capture their purchasing cycles and anticipate future needs, whereas using automations, the system will send well-adjusted offers to particular customers at the right time.

 

Effects of use


Higher revenues from each acquired contact
Increased loyalty of acquired contacts
Automated planning and future mailing of offers matching your customers’ future needs.

Integrations with CRM, ERP and Call Centers


The knowledge about your clients and their needs comes mainly from tracking their behaviour during their visits to your website. However, it is not the only available source as apart from those which use online identification, we can extract and supply client information directly from and to CRM, ERP and Call Center systems. SALESmanago, thanks to its unique functionalities, allows us to automate your marketing and sales operations and target them at prospects whose data and transactions are stored in other systems.

Available functionalities


Auto-segmentation of contacts using data obtained from  CRM, ERP and loyalty systems:

the value of purchases made
types of products and services purchased
date of last purchase, frequency and periodicity of purchases

 

Examples of use


With this information you will be able to run a wide range of automated actions, including:

WIN-BACK – actions specifically aimed at bringing back clients
CROSS-SELLING – offers of complementary or supplementary products addressed to your client
PUNCH CARD – loyalty programs with awards for series of purchases
EDUCATION – automated educational programs after the client has purchased a particular product
CALL CENTER – automated notifications requesting contact, access to the client’s profile and recommended topic of the talk.

Marketing automation can be executed at the level of e-mail and text message marketing campaigns or automated personalization of content on your web page for particular contacts from specific segments.

How does it work?


Every contact stored in the ERP/CRM system may be automatically transferred to SALESmanago via  API SALESmanago. Alongside the contact, SALESmanago is capable of communicating in real time with the ERP system and downloading transactional data related to a particular person. This data will be later used for automated segmentation and automation of your marketing operations.

 

Available integration


e-Commerce:

Magento
PrestaShop
IAI-Shop
Shoper
Atomstore
2ClickShop

CRM i ERP:

Salesforce
SAP Business One
Update CRM
LiveSpace CRM
Microsoft Dynamics
SugarCRM
RedmineCRM
Berberis

Social Media:

Facebook
Facebook Custom Audiences

Supporting tools:

Zapier.com
Landingi.pl
Quarcic
Ankietka.pl
Mysurveylab.com
Survicate
Livechat1.pl
Yieldr.com

Communication:

Smsapi.pl
SerwerSMS.pl
Materna Communications
Tide software
Sit mobile
ViaNett
Mailchimp

 

Customer Reference


„Thanks to specialized tools, we are creating e-mails perfectly tailored to our customers’ needs. With SALESmanago, we can craft offers delivered to specific people via e-mail.”
Agnieszka Dąbrowska , Customer Advisor – Noble Health

Marketing Automation for small e-shops


Always Free &
Simplest eCommerce
Marketing Automation for Online Stores

Provide right offer, to the right person at the right time

Over 500 online stores use our marketing automation software


How Marketingmatic works

Two click configuration with your online store

You can easily connect your shop with Marketingmatic. Few simple steps take up to 5 minutes only. You only need to set up a Marketingmatic account, and then provide your online store details.

Launching dynamic e-mails does not require any work. To start using dynamic website content you will only need to make space for the recommendations box.

 

Website visitors identification and tracking

Marketingmatic identifies customers visiting your website and monitors which products they are browsing. We do it in real-time using our unique tracking technology.

Marketingmatic constantly builds behavioral profile of each customer (daily, weekly, monthly) to be able to provide best suited offers via e-mail and using dynamic product recommendations on the website.

 

Dynamic e-mails and dynamic website content at the right time

Marketingmatic automatically sends one-to-one e-mails with personalized offers based on the behavioral profile of your customer. They are delivered when the person visit your e-Store without without any purchase.

Marketingmatic also serves automatic personalized product recommendations when identified and anonymous people visit your online store.

Responsive content wizards

Newsletters Drag &Drop Creator


Intuitive creator of email messages for marketing campaigns. As it uses drag&drop and set of ready-to-use widgets, it’s easy in edition and styling that even layperson can create professionally-looking newsletter. Which will automatically adapt to recipient’s screen size. RWD has become available in standard for everyone.

These two solutions gives marketers what they need most today: easy creators for making fully responsive creations.

 

Newsletter Creator – responsive e-mails in SALESmanago


Creator allows for building messages based on columns and rows, into which we insert widgets, filled with content and editable to styling. Therefore we start creating a new message from choosing a template. By default message is 600 px in width, but that parameter can be changed, as well as background of the site and creation itself.

Header – purely textual widget for adding main subject line of an email. Allows for styling content: from font, size, color to its layout
Text – adds bigger amount of text. Contains full text editor
Image – place for graphic, allows to automatically round corners or changing each image’s shape into oval
Image and text – widget available in two variants: with image either on right or on left
Divider – adds horizontal separating line. Its shape, thickness and color can be adjusted
Button – inserts buton in one from four sizes. Label, color and corner rounding can be adjusted
Automatic opt-out – contains traditional unsubscription fomula with appropriate link

 

Message is built from columns, rows where widgets come, and then, finally, from text and graphics. Thanks to that procedure we can be sure that the message will always be displayed properly. Below sample of responsive e-mail:

 

Landing Pages and Forms Drag &Drop Creator


Easy creator of landing pages and contact forms on website uses drag&drop technology and offers set of predefined layouts and widgets. Thanks to that you don’t require any technical knowledge to build fully responsive landing page or contact form and contact acquired with it will be automatically included in further sales and marketing actions.

 

Landing Pages and Contact Forms – responsive creations for contact acquiring


Creator allows to build a landing page based on columns and rows, into which we insert widget. Then we add appropriate content and style at will. Creation size by default is 850px (width). Preliminary configuration of landing page involves choosing width, color, image in the background and framing.

Form – allows to add contact forms with any amount of fields which can be marked as “required” and edit at will
Header – inserts space for header. Its content can be styled or shaped with predefined styles
Text – main content widget. You can add any amount of text in it and then style it with editor
Image – place for graphic, allows for automatic corner rounding or reshaping each image into oval
Image and text – combination of image and text in 2 columns, available in 2 configurations
Divider – adds horizontal separating line. It is available in a couple of variants and you can choose its color and width
Button – adds button in one of 4 sizes. Style and text on the button can be edited.

 

Ready to go landing page with registration form


t’s features don’t vary much from email creator. Main difference is an additional widget – Registration form. Thanks to it you will create a form automatically integrated with SALESmanago. It means that each contact acquired will be transferred to the system and monitored. You can define required fields and style form and buttons on your own, according to your company’s visual.

Preview on various devices


Just like in email creator, preview of creation on various devices is available in 3 options. Preview allows to see precisely how creation will be displayed on screens of various width.

Computer – standard computer screen, creation displayed in full width
Tablet – creation displayed in standard resolution for most tablets
Smartphone – creation display in minimal width available for mobile devices

 

Effects of use


Fully responsive newsletters, email campaigns and landing pages
Easy to use tool to prepare complete creations
Possibility to edit prepared creations
Possibility of creating form integrated with the system without any technical knowledge
Easy implementation on one’s own domain
Free hosting on system domain
Short time from planing to starting campaign

Applications and products

Identification of visitors on your website


The SALESmanago system features a unique, and one of the most advanced modules currently used for identification and monitoring of website visitors. Unlike to the other analytical tools, our system provides information about the visits and behavior of specific users. This enables the system to create behavioral profiles, along with generating automatic response to their various behaviors.

 

Available functionalities


The system identifies visitors to a website
The solution identifies the sources of visits and search phrases
Consecutive visits of the same visitor to a selected website are automatically identified
Hardware/software identification – the system recognizes the hardware, browser and operating system the visitor used to reach your website
Geolocation – use this functionality to identify the location from which your website has been contacted

 

Effects of use


Unique sales knowledge about your client’s interests
Knowledge of time when the client’s sales need arises
Automated client segmentation according to their interests
More leads in the sales process
More efficient use of the database of your contacts
Ability to monitor user behaviour in response to marketing campaigns

 

Customer Reference


„SALESManago account management is extremely efficient and well organized. Our project manager is fast in reply and efficient is solution finding and advice recommendation. Being new to the technology, we have worked very close to support and received guidance and solutions to our questions and issues. We are also on top of the new developments of Sales Manago thanks to our project manager’s openness to always present us novelties and support in deciding which works for us and in what moment. Happy customers with both our account and the solution.”
Adelina Toma, Online Manager CE – Cosmetics Oriflame Romania SRL

Monitoring of contacts visiting your website


SALESmanago Marketing Automation enables you to monitor the behaviour of identified and anonymous users that visit your website. On the basis of identified behaviours the system will automatically create a behavioural profile of every identified website user. What you get is in-depth knowledge about the interests of a particular prospect at a very early stage of the purchase process.

 

Available functionalities


Monitoring of the behaviour of users visiting a web resource
Real-time monitoring of visitor behaviour
Monitoring of the behaviour of anonymous users
Monitoring of users filling out user forms
Monitoring of users clicking on mailing lists and newsletters


Technology for behavioural tracking –
Monitoring of contacts in SALESmanago has been made possible thanks to our innovative technology designed for behavioural tracking, which is supported by super-efficient data processing mechanisms enabling us to process millions of visits of particular contacts to our clients’ web resources.

Effects of use


Shorter sales process
Contact scoring –  score-based indicator of a contact’s engagement and readiness to buy
Precise behavioural targeting of marketing actions and campaigns
Alerts on important behaviours of particular users visiting your website
Sales team receive notifications on how ready to buy particular prospects are

 

Digital Body Language – what the client reveals about himself


Digital Body Language is a new concept in the area of marketing automation related to the identification of client needs. It enables us to profile and segment users on the basis of their behaviour while visiting the website.  Visitors’ profiles are constructed by means of Digital Body Language, which is a set of facts obtained from every website user following the analysis of their behaviour.

 

By monitoring the behaviour of users visiting a particular website marketers gain useful knowledge about current and potential clients. Any such knowledge may be later used for the purpose of automation as well as for supplying the sales team with client information directly or via a CRM system.

Customer Reference


„After implementation we could use SALESmanago agile and fast. Support is really great in problem solving, in addition their availability is excellent as well SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.”
András Szegedin, Digital Interaction Management Group Head – Magyar Telekom (T-Mobile)

Video Body Language Monitoring


Video Body Language is a unique SALESmanago feature that enables monitoring the consumption of video by the registered users in your database. The system enables the monitoring of a number of events related to viewing materials in the most popular players such as YouTube, Vimeo and many others, that you publish on your website or blog.

With this functionality you identify which of your current or potential customers viewed the video material as well as get the information about:

which minute or second they stopped viewing material
when they stopped or re-launched playback

 

This type of information collected by SALESmanago significantly enriches behavioural profiles of each customer in your SALESmanago account. This information can be used in the creation of complex automation rules to enhance customer engagement and the quality of customers acquired.

Information on how the user interacts with the video material is stored on the contact card in SALESmanago and can be used to:

automatic segmentation of contacts
measuring user engagement through the enrichment of lead scoring system
creating a multi-level process automation
personalize content on a Web page, e-mail, advertising and mobile communications, depending on how you consume video content

 

Benefits for users:


complement behavioral data with very valuable information on video consumption (80% of internet users use this form of communication) and to obtain very valuable information about the profile and interest of the client
improve the scoring system of marketing campaigns and sales
the ability to integrate video content as a natural element of marketing processes in a new and extremely effective way

 

Identification of companies visiting your website


Identification of companies and enterprises that land on your website is a simple and effective way to increase B2B sales in your business. The system enables on-going identification of companies visiting your service. Summaries of such visits are compiled into a weekly report sent directly to your mailbox.

 

Available functionalities


Identification of business visitors to your website
Pages visited and visit times
Sources and keyword phrases resulting in visits to your website
Automated weekly visit reports
Geolocation of companies visiting your web resources.

 

Effects of use


Our solution offers you a detailed picture of what businesses land on your site and what information they seek. In addition, you are given an insight into which department or division is specifically interested in your offer while using the visit source identification you will be able to verify the effectiveness of Adwords campaigns and retrieve phrases which generate a real interest for B2B. What you get is:

more leads from better optimized Adwords campaigns
early identification of your business client’s interests
monitoring of business visits to your website
overview of the level of interest your offer and its segments have attracted in a particular client company

 

Customer Reference


„Thanks to SALESmanago, we realize scenarios of dynamic solutions, which automate and support our system.”
Piotr Przybylski , Managing Director – Media Port Ltd.

eCommerce NextGen Marketing Automation – How it works


Customer Behavioural Profil

We know what products are clicked and viewed by the identified customer on your Online Store

(1) Dynamic 1-to-1 emails sent after visit of your customer to your website

(2)Dynamic widgets with product suggestions on your Online Store

  Unique marketing automation solution and recommendation engine for Online Stores


SALESmanago NextGen module is a complete solution for every online store. It provides analytics to gather information about which products and categories interest each particular user. Such knowledge can be utilized to create dynamic email messages and banners on the website. You will design these easily in our new intuitive drag&drop creators.

Most advanced eCommerce technology, that you can implement in 30 minutes in your online store.

 

Unique customer behaviour and interest analysis – New Generation Digital Body Language


The system analyzes website viewability thanks to marking its elements with SALESmanago Web Beacons. That way it can identify which elements a particular user viewed and build his profile based on what he watched. The technology enriches traditional behavioral analytics, which relies only on clicks, with data about what given customer views on the website.

The module collects data:

For individual users and for the whole base,
For particular products and for categories,
Per day, per week and per month.

Automated analysis delivers the following results:

Recognizing most often watched and clicked products and categories (both for individual contact and for the whole base),
Identifying which products are viewed together (and clicked together), so for each product we can match ones that often go along with it (are viewed, clicked or bought with it).

 

Product Recommendation Engine and Next Best Offer Engine


Basing on information gathered, NextGen for E-commerce module allows designing dynamic messages and banners with recommendations with easy drag&dropping creator. When developing a new dynamic element we determine on what basis product will be chosen in a given widget. Products might be chosen in two areas.

Advanced product retargeting:

Product last clicked by the user
Product last viewed by the user
Product most clicked by the user
Product most watched by the user.

 

Advanced “Next Best Offer” recommendation based on last viewed and clicked product:

Similar product most often clicked by other users
Similar product most often viewed by other users.

In one message or on one banner we can put any amount of recommended products.

Dynamic e-Mails: How it works and how to implement them using our simple wizard


What is a dynamic email message? It combines traditional message template and modern technology of personalizing its content according to user’s behavior. It means that at the moment of sending system automatically picks products to be put in the message, basing on previously set rules. In E-commerce NextGen creating such messages has been extremely simplified. The creator allows building it easily step-by-step and setting the time of sending

The message can be sent automatically when:

User visits the website or a given URL
User doesn’t visit the website or a given URL for a pre-defined period of time

We can send the message traditionally, addressing it as to standard message to a segment or to a whole contact base.

 

Website Product Recommendations: How it works and how to implement them using our simple wizard


Product recommendations utilize the same mechanisms as dynamic emails. They are implemented in the websites to present offer to visitors in the most personalized way. Products are personalized both for identified users (whose contact data and behavioral profile are collected in the system) and for anonymous users (basing on their current visit or on their whole history).

There is also a dedicated creator for such recommendations. Developing a new banner is easy, quick and intuitive. It produces a code that must be pasted on the website in the place in which you want your recommendation banner.

 

Benefits for user:

Possibility of creating any amount of dynamic emails and recommendation banners,
User-friendly and intuitive creators with drag&drop editors,
Access to analysis of changes in customer’s profile and of whole database’s evolution over given period of time,
Possibility of recommending products which particular user viewed with products viewed by users who viewed the same products, in form of banners (frames with products) and emails,
Possibility of recommending products bought by other users, along to these purchased by given customer, with dynamic email messages and banners,
An accurate measure of the attractiveness of particular products, what helps recognize shopping trends and optimize supply procedures.

 

Customer Reference


„SALESmanago is a tool allowing us to unlock full potential of Marketing Automation. Hence we are constantly improving effectiveness of our marketing actions.”
Hubert Jakubiak, Growth Hacker – AdTaily

Marketing Automation


Marketing Automation featured in our SALESmanago suite is based on automation rules. Using these rules you can automatically react to behaviours or profile changes identified for contacts recorded in your database. The rules enable you to execute simple actions, such as automated notifications and alerts regarding your prospects’ activity to be sent directly to your sales team. On the other hand, you can run fully automated, complex and advanced marketing campaigns thanks to workflows.

How automation works


Automation rules allows to perform certain marketing and sales actions based on specified criteria. With an intuitive wizard makes it easy to create simple automation processes that may consist of 3 elements:

Events – which is what you wish to react to automatically. SALESmanago offers you a full range of events, including: visit to your website, your email message being clicked on, adding a prospect to your marketing campaign, prospect’s scoring reaching a predefined value.
Conditions – which allow you to specify precisely the contacts for which the system should perform actions and the ones that require no response. One of the basic conditions is that a contact’s scoring has reached a predefined value or that the contact has been added to a particular marketing campaign.
Actions – which is where you specify what the system should do. Available actions include initiation of communication via the best-suited marketing channel, notification sent to the sales department or Call Center, transfer of a given contact within a company, moving the prospect between stages of the sales process or updating the contact’s card.

You can also set Alternative Rules, which are automatically triggered when some conditions are not fulfilled.

SALESmanago allows you to set up any number of automation rules and create comprehensive automated marketing processes leading your prospects from the moment of acquisition to the point of purchase.

 

How workflow works


A workflow is series of automated actions that you can trigger to occur based on a person’s behaviors or contact information. With workflows, you can plan and build a comprehensive marketing campaigns including the most advanced processes. Just as in the case of simple automation rules an intuitive wizard allows to create and visualize automation processes consist of 3 elements: events, conditions and actions.

Using workflow solution we can plan a series of automatic activities, that will increase your marketing and sales effectiveness. Thanks to workflows, It is possible to:

generate discount coupons
send personalized, directly referred messages based on behavior on the website
sent welcoming emails and SMS
update database deleting useless contacts or redirecting them to different campaign stages
simplify campaign process management and set various actions and conditions to achieve the goal
create multilevel structures for advanced function cooperation

Effects of implementation


By automating sales and marketing processes, companies save time they would have to spend performing these operations manually. Marketing teams who have chosen to take advantage of marketing automation can focus on key strategic processes. Companies working with Marketing Automation report:

300 % increase in the number of contacts referred to sales teams
falling numbers of ignored leads: from 80 % to 25 %
10 % increase in revenues owing to contact management automation only
in 63 % of cases revenue increases reported are higher that those of the company’s competitors

 

Building lasting company value through marketing processes


Using Marketing Automation the marketing team and the marketers’ involvement start generating a permanent value in the company. All activities are executed as processes permanently recorded in the SALESmanago system. This is how your company accumulates marketing knowledge and experience in the form of processes and data.  Thanks to integration or the use of a CRM embedded in the system you can also start consolidating relevant sales knowledge. The company builds up a knowledge base containing valuable information regarding what works best and what does not work in sales and marketing, what optimum sales and marketing processes should look like and what prospective clients expect from these processes. The knowledge built in this way is becoming a long-lasting, important and extremely valuable capital for every company.

 

Customer Reference


„While implementing SALESmanago on our webshop we have worked closely with the support team and the project manager of SALESmanago. Thanks to the great know-how of Marketing Automation and the SALESmanago system and a excellent way of conveying this know-how to me, I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales. This could only be achieved thanks to the combination of system know-how and a great understanding for what makes commercial sense.”
Philip Nordfeldt, CEO – Data Talks

eMail Marketing & Newsletters

What distinguishes the SALESmanago e-Mail Marketing module from other e-mail marketing solutions?


With SALESmanago you will get a much wider picture than just simple information on opened and clicked emails. After each mailing SALESmanago will start comprehensive tracking of the behaviour of each contact on your website. Next, the system will inform you about each new visit and specific interests of a particular contact from your database.
Automated behavioural segmentation based on the contact’s behaviour on your website – SALESmanago performs automated segmentation of contacts by looking at which products and services featured on your website have attracted your contact’s interest as well as the time of repeat visits.
The right content is sent to the right person at the right time – thanks to the behavioural profile of your contacts and information concerning the time of visit to the website SALESmanago will automatically deliver tailored content and offers to particular prospects when they are potentially interested in purchasing your product.
Unique e-mail personalization possibilities (Personalization 3.0) – with SALESmanago each prospect may receive an email with the name of the product they viewed on your website displayed in the message title. This method dramatically increases the effectiveness of your e-mailings.
Personalized automated one-to-one email dialogues – SALESmanago facilitates creating complete communication cycles with particular prospects recorded in the database, based on their behaviour in response to specific mailings, behaviour while visiting your website or interaction with the sales team.
Behavioural leads and notifications created for the sales team – SALESmanago provides on-going, automated identification of prospects found in your database. Our system specifies who should be contacted by your sales reps, when the contact should take place and what should be discussed.
Complete knowledge about one particular contact is compiled in one location – SALESmanago consolidates complete knowledge about each prospect, the history of email messages sent, opened and clicked but above all, it compiles data concerning visits to your website and the contact’s scoring, which enables you to precisely address your product offer to the most valuable prospects.

SALESmanago e-Mail Marketing capabilities for everyone


Intuitive email and newsletter creator
Free library of responsive templates
Import of contacts and mailing lists
Import of ready-to-use newsletters from ZIP archives
Mailings to client groups and segments
Test mailings and A/B tests
Autoresponders
Personalization based on personal data
Time limits on mailings
Automated opt-in, opt-out, double opt-in functionalities
Mailing date planning and serial mailings
Hard and soft bounce detection
Automated removal of bad addresses from your database
Email deliverability monitoring
Reports on opened and clicked e-mailings 

 

SALESmanago e-Mail Marketing capabilities for advanced users

Automated and dynamic emails
E-mails with personalized product offer
E-mails with customized static offer
Automated content from RSS channel
Automated content from WWW channel
Serial newsletters from XML channel
Lead Nurturing and Drip Marketing
E-mails with abandoned basket
Advanced targeting of mailings
To groups responding to previous emails
To groups based on transactional data
To groups based on behavioural data
Multivariant targeting
Advanced personalization of e-mail content
Personalization of message titles
Personalization of product information in message titles
Surveys and questionnaires with reporting
Advanced mode of deliverability management
Your own IP
Your own mailing server with maintenance

Customer Reference


„Thanks to specialized tools, we are creating e-mails perfectly tailored to our customers’ needs. With SALESmanago, we can craft offers delivered to specific people via e-mail.”
Agnieszka Dąbrowska, Customer Advisor – Noble Health

Personalized Website Content


With SALESmanago you can turn your website into a channel of communication between you and visitors to your web page, which may now automatically respond to their needs. It is possible to dynamically personalize the content displayed on the web page depending on which user currently visits it. Matching the page content with the user is possible for both anonymous as well as identified users.

 

Available functionalities


Text and graphical banners
Product banners (eCommerce recommendations)
Contact forms
Dynamic banners on your website run by automation rules
Coupon download forms
Materials download forms
Landing page / target web page generator
Dynamic personalized script generator
Free modification of your web page for better match with the visitor’s profile

 

Effects of use


More contacts acquired from your website
200 % increase in the number of conversions on personalized contact forms
More clicks on your web page and more returning users
Significant decrease in bounce-rate
Shorter time the user needs to retrieve required information
Longer time the user spends on you web page

Personalized remarketing


SALESmanago Marketing Automation system has been integrated with RTB network, which enables you to reach your prospect with personalized message that can be displayed on virtually any website. In this way you are able to deliver your offer to users who have left your website and do not respond to emails.

The ads displayed may be adjusted on the basis of


Behavioural data
Transactional data
Sales process stage

Effects of use


This integration has a very wide scope of applicability. Your sales and marketing strategy must rely on personalization and adjustment of each sales and marketing message to individual preferences of your prospects.

Information concerning the user identified as interested may be used to place tailored offers in advertising networks by adjusting their content to the offers already viewed by this particular prospect
The stage of the sales funnel the prospect has reached
Segment or data provided by ERP/CRM systems

Customer Reference


„Marketing Automation supports many marketing actions of the company and it performs all tasks automatically. We really like the e-mail creator. You can use templates, which makes creating e-mails quick and efficient.”
Anna Wojtan, Marketing Specialist – Dekordia

Mobile Marketing Automation


APPmanago Marketing Automation is one of the first dedicated systems of automation in mobile applications. The platform identifies and monitors application users’ behavior, builds their behavioral profiles and allows to understand them better. APPmanago offers also automated and personalized communication via email, in-app messages, push notifications and SMS, based on built profiles. Thanks to the full integration with SALESmanago, you can combine knowledge about desktop and in-app behavior to develop complete profiles and realize personalized marketing and sales communication in every channel.

 

Monitoring of in-app behavior


APPmanago monitors the behavior of particular users, segments and globally, of all users. Based on that data, it builds individual behavioral profiles and paths of in-app behavior. The system also analyzes other applications installed on a device. Thanks to that feature, you can segment your database basing on categories of applications given person uses, such as fitness apps, travel apps or business apps.

APPmanago analyzes the following information inside the app:

Most often used modules of an app
Modules in which user most often abandons an app
Time spent in an app, average time spent in an app
Most often used modules in the app, globally

APPmanago collects the following data from the device:

List of applications installedd on the device
Most often used apps on the device
Categories of apps most often use in given time of the day

 

Mobile app user segmentation


APPmanago’s advanced behavioral technology allows to divide users into precisely defined groups in real time. Such practice allows to target effective campaigns and personalize messages. Segmentation is based on:

Time of the first usage of an app
Time from the last usage of an app
Time spent in app (per day, per week and per month)
Most often used modules of an app
Version of an app
Amount and type of reactions to received notifications
Amount of new users
Default language settings
Categories of installed apps

 

Communication: creator of push notifications, rich content messages, and emails


APPmanago is a tool for personalized and automated multichannel communication that makes campaign creation easier. It offers an intuitive drag&drop creator for every type of message, which produces a fully responsive creation. You can see its preview on 3 most popular devices (phone, tablet, laptop).

Editor allows to create:

Push notifications
Email messages
Landing Pages
Personalized banners
Contact forms

 

 

Mobile Marketing Automation – creator of automation rules


Intuitive creator of automation rules allows to program simple processes like automatic notifications and complex personalized campaigns. Rules allow to react automatically to any defined user action or change in her profile. They’re based on data gathered in real time, such as:

Behavioral data– full record of user’s behavior in the app
Transactional data– information about purchases made inside the app or recorded by external system
User’s activity and location– time when a user is most and least active, precise location based on GPS
Device– used device, its operational system and web browser

 

 

Advanced analytics: paths in the app, travelline, push notifications


APPmanago is a complex analytical platform, dedicated for the mobile devices. It allows not only for a more user-focused analytics but also for the focus on the application itself. In the real time module the system monitors the application’s efficiency and is able determine its weaknesses and assets. Furthermore, the system analyses the efficiency of the marketing campaign and the geolocation of users.

The analysis and the data available:

Path analysis – the analysis of the user’s flow inside the application. It is built for particular people as well as for the entire application
Travelline – the analysis of the flow of the particular user based on the location taken from the mobile device that person uses
The percentage of the test’s creations
Push notifications measures the efficiency of the push, the number of the application openings and the activity in modules (by notifications) and the sales’s conversion

 

 

Integration with SALESmanago Marketing Automation


APPmanago and SALESmanago are entirely complementary and integrated systems. Combining the tool focused on desktop usage with a system specialized in mobile marketing opens a unique marketing environment, including all marketing channels.

Examples of usage:

Customer segmentation based on data from APPmanago to display dynamic content on the website or in RTB network
Supplementing user’s SALESmanago profile with data from APPmanago to improve automatic processes performed by the former
Addressing RTB campaign to inactive users of the app.

 

Benefits


You can track mobile app’s users as well as website visitors
Automation and personalization of push notification and in-app messages
Full analytics of usage of mobile app
Synergy of desktop and mobile marketing actions
Constructing complete and reliable customer profiles, involving data from various sources.

 

Customer Reference


„As partner of SALESmanago we can say that is a complete tool for marketing automation, it has a lot of features that give you the possibility to manage your qualified leads. There are many automation rules that is possible to apply in every situation. It’s easy to analyse the customers behaviour, both on your e-mail campaigns and on the web site. Besides, it’s possible to manage and modify the communications with the potential new customers thanks to the Wizard. The support team is always available to help us and willing to give us some suggestions and tips. Thanks to our strong partnership with SALESmanago we can offer a new and innovative service to our potential new customers. We hope to do always better with our clients and it will be also possible thanks to SALESmanago.”
Guglielmo Fassio, SEO & Account Manager – ByTek Marketing

Marketing Calendar


The SALESmanago calendar is much more than a mere time organiser. Not only does it provide information on past activities, but also helps in task management and more, allowing for quick planning and campaign automation.

 

How does
the SALESmanago calendar work


The calendar is a very simple tool that will greatly improve the efforts of sales and marketing teams. Automatic data downloading helps save time, while simplified mailing makes campaign management a breeze.

Traders can plan emailing customers and oversee communication processes with surprising ease. Marketers, on the other hand, can quickly decide on optimal times for mailing and sending newsletter. Marketers can also monitor the growth of their contact database by taking a brief look at the calendar and accessing current import statistics.

User benefits:


Ability to supervise the implementation of planned email marketing activities at any time
Instant accessibility of full statistics reports on conducted mailing
Ability to view and oversee the database in real time by monitoring data import/export processes in SALESmanago
Ability to supervise work efficacy by monitoring activities of specific users
Easy to filter email marketing activity preview

RFM based Marketing Automation


RFM based Marketing Automation is one of the most unique features of SALESmanago platform. It has been designed specifically to cover the marketing automation processes at online stores, eCommerce and B2C companies.

Unlike the traditional marketing automation tools which were created mainly for B2B companies and cover linear purchase processes present in B2B world, RFM based Marketing Automation feature enables in a unique way to address the nonlinear purchasing processes (Customer Journey) observed at B2C companies and online stores. RFM based Marketing Automation aims at realization of Customer Value Marketing strategies, aiming to increase customer value.

RFM based Marketing Automation feature segments customers based on purchases and transactions made by them. Transaction Analysis and segmentation goes beyond the value of the purchase and takes into account two additional dimensions: the frequency and the time elapsed since the last purchase.

It automatically created segments can then be used for implementation of:

one-off marketing campaigns, such as sending emails, text messages, or the implementation of targeted advertising campaigns
creating a completely new, non-linear model of automation rules, which aim to automatically migrate customers from the less valuable to most valuable customer segments

 

RFM module advanced segmentation and analytics


Advanced segmentation of customers

RFM (Recency, Frequency, Monetary) is a module which enables to analyze purchasing behaviors, segment customers and automate marketing and sales processes based on transactional data. It analyze every customer in terms of three basic information:

Recency – shows when was the last time a customer made a purchase order in the following dimensions: long, medium, short
Frequency – shows how regularly does this customer make a purchase in the following dimensions: regular, casual, often
Monetary – (the purchase value) shows how much money does this customer spend over a period of time in the following dimensions: spender, average, saver

Such customer segmentation allows you to project far more efficient marketing strategy, optimize your sales and marketing spendings, as well as think strategically about how to engage your customers.

RFM Analysis – available clients’ segments


The main goal is to emerge the most active customers. With this data combined with RFM analysis you can predict your customer’s behavior, as well as impact on them in advance.

1. Recency

Analytical dashboard RFM presents information about clients recent activity in time segment, thereby dividing users who bought within a period of time that was either:

short
medium
long

By analysing this data we can compare the number of recently purchased products to the number of purchased products in the past by customers. We can also notice the difference between the revenue and the number of transactions made, and estimate the exact time in which we achieved the highest profit.

2. Frequency

Analytical dashboard shows clients in terms of their frequency of buying new products in time segments, thereby dividing them into customers who buy:

casually
regularly
oftenly

The analysis of this data allows you to compare the number of transactions made by the particular contact groups and the number of clients in segments, and thus showing us the characters, preferences and trends in various contact groups, depending on the frequency of performed transactions.

3. Monetary

Analytical dashboard presents the number of clients in terms of how much money they spend on our products in time segments, thereby distinguishing them as a:

saver
average
spender

This analysis enables us to determine the character of particular customer groups, compare the frequency and the number of transactions made by particular consumers’ segments, so you can create even better personalised offer based on cross-selling and up-selling strategies.

Analytical dashboard RFM allows us to correlate two variables, which show purchase preferences and trends of customers. These variables comparison results in detailed information about customers including:

recency and frequency
frequency and monetary value
recency and monetary value

 

 

RFM based Marketing Automation – new approach to marketing automation for Online Stores and B2C companies


RFM based Marketing Automation feature automatically segments contacts in your database depending on their transactional activity, which can be enhanced by behavioural data and based on that you can run a complete range of marketing processes

  • One-off marketing actions to selected segment or group of segments
  • Fully automated marketing campaigns and processes run automatically depending on the customer migration between various segments

It allows you to personalize real-time communications in all marketing channels, including:

Email Marketing and dynamic email messages
Dynamic and personalized website content
Social Media ( via automatically created Facebook Custom Audiences)
Advertising networks
Mobile marketing (SMS messages, Mobile Applications)
Telemarketing campaigns for particular customer segments

 

Automation of marketing processes allows to respond to any desirable and negative contact behavior automatically, in real time. In case a premium customers lose the interest to your offer, you can send them personalized email in order to re-engage them.

In addition, it facilitates the sales process management by placing your contacts on particular sales funnel stage, thus supporting the identification of potenial key customers. New, dynamic, 360 Degree Customer View may be then used to create a totally new structure of marketing automation processes using e-mail, SMS messages, dynamic website content, mobile, social media, advertising networks and direct sales to bring the customer to the highest value segments of cunsumers.

Effects of use:


Full control and optimization of marketing spendings
Adjusting an offer to a profile and purchase willingness of clients
Possibility to predict and impact on customer’s behaviours
Possibility of designing an effective marketing strategy
Help in identifying the potential key customers for your business
Possibility of planning and sending automatically your offers in the future, adjusting to the future customers’ needs
Highly detailed analysis of clients
An innovative method of activating users who show low level of engagement and purchase willingness
Creating Custom Audiences and even more precise targeting ads on Facebook depending on customer’s engagement level
Intuitive management of predefined contact groups

 

Customer Reference


„SALESmanago Marketing Automation gives very large possibilites in terms of reaching your customers with well-suited offer.”
Tomasz Karwatka, CEO and Founder – Divante

Automatic Sales Chat


Automatic Sales Chat is a module that enables creating an automatic conversation with the user on Facebook Messenger. Using this feature guarantees an immediate reaction to your clients’ inquiries and hence, no inquiries left unattended and not answered to. The Automatic Sales Chat mechanism is based on artificial intelligence rules, while its configuration is very simple. The Automatic Sales Chat is a perfect solution for B2B and B2C actions.

 

How does Automatic Sales Chat work?


In order to implement an automated conversation, you need to start with preparing conversation scenarios with available elements. Basic elements are:

Bot text – a command used to enter text to be shown to users;
Wait for a consultant – at every second a consultant may join the conversation by interrupting the automatic chat with a bot or force terminating the chat to give the client a clear suggestion to wait for a consultant;
User’s command – enables to extend the conversation, depending on given defined words the user needs to type in order to go to the next conversation stage;
User’s command – buttons – allows for suggesting one of the 5 options the user may choose. Each option enables automating switch to the next conversation;

For companies from eCommerce field and those in possession of information on products and services included in XML file, the eCommerce module is available. It enables recognizing user’s exact preferences and – depending on the gathered information – automatically recommend up to 5 products. Available questions are about the:

Minimal price
Maximal price
Product category
Product name
Product description
Product color

Creating elaborate scenarios is really pleasant, simple and intuitive thanks to using the wizards. Before the chat is implemented, the entire conversation can be tested on Facebook using SALESmanago Chat Tester.

Benefits for users:


Real-time recommendations of products and services, tailored to clients’ needs and interests
Really simple implementation
Creating multi-language conversations
Possibility to plan an entire conversation with the client
Unlimited number of scenarios
Supporting marketing department and customer service department efforts
Expanding communication with client to a new channel
Reaching a wider group of recipients with your offer
Competitive advantage

SMS Messages


Intelligent texts in SALESmanago allow you to personalize your communication with every individual prospect in real time on the basis of the prospect’s profile and your current product offer. SALESmanago as a Marketing Automation solution combines the option of sending personalized content with advanced mailing rules, which will enable you to direct spot messages to targeted recipients at the optimum time.

 

 

Available functionalities


Bulk SMS messaging
Personalized content and sending time
SMS autoresponders
Two-way communication
Opt-in and opt-out mechanism for mobile messages

 

Examples of use


Just-in-time promotion – text messages with discount codes sent at the moment when a prospect lands on your website
Notifications on dropped shopping carts including discount and voucher codes for aborted purchase actions
Notifications on promotions delivered to a selected group of recipients
Appointment reminders, notifications on pending deadlines – insurance payments, scheduled car maintenance and repairs
Two-way, multi-channel communication with your prospects – a sales proposition is sent as an SMS message while details of the offer are delivered by email following the prospect’s positive response sent from their mobile device

 

Effects of use


Automated SMS mailing at the most opportune time
Automated mailing restricted to genuinely interested prospects
Savings on SMS Marketing operations
Automated two-way communication

 

Customer Reference


„Marketing Automation supports many marketing actions of the company and it performs all tasks automatically. We really like the e-mail creator. You can use templates, which makes creating e-mails quick and efficient.”
Anna Wojtan, Marketing Specialist – Dekordia

Social media


Social media are one of the most popular channels of communication with customers. They are characterized by an extremely large number of interactions and a relative ease of reaching a vast group of recipients. For an increasing number of companies social media are the main communication channel today. SALESmanago supports operations on this channel too. Modern functionalities of our system allow you both to source new contacts and to track social events on your page.

 

Available functionalities


Sourcing contacts from your fanpage:

Free SALESmanago’s own application
Integration with contest apps from external providers

Tracking user behaviours in the social media:

product likes on your page
product dislikes on your page
Adding and removing comments
Providing access to the content of your website via Facebook
Tracking your prospect’s participation in contests

 

How to source contacts from Facebook?


SALESmanago users get access to contest apps where they can use a number of editable applications for organizing a variety of contests, including photo contests, quizzes etc.

To use the app you have created, each Facebook user has to provide their details – email and name. The data is automatically received by SALESmanago, which is how we source new contacts. To get more contacts just encourage users to try your app. You can now add them to any lead nurturing program created in your SALESmanago account and approach them with your promotional activities.

Effects of use


You gain access to an additional source of knowledge about your prospects’ interests
You can use social media as an additional source of new contacts and customers
You are able to convert fans into specific sales leads
You can use fan database to establish direct relations with every one of them.

 

Customer Reference


„Marketing Automation supports many marketing actions of the company and it performs all tasks automatically. We really like the e-mail creator. You can use templates, which makes creating e-mails quick and efficient.”
Anna Wojtan, Marketing Specialist – Dekordia

Facebook Ads Integration


Facebook is a vital communication channel for most companies nowadays. SALESmanago and Facebook Ads integration combines the power of social media and Marketing Automation. That opens new possibilities such as using behavioural and transactional data to target ad campaigns, educate potential customers or promote products and services they are most interested in.

Unique SALESmanago features allow you create and manage Ads, Facebook Custom Audiences, optimize and analyse effects of campaigns directly from our panel. Combining Facebook Ads analytics with SALESmanago Analytical Dashboards you can research data from different channels to optimize communication in all marketing channels.

 

Creating Ad Campaigns


An intuitive Facebook Ad campaign wizard let you define precisely the action/goal you want to achieve

Boosting a post
Sending people to a website
Increasing conversion
Promoting a product catalogue

That way your campaigns have a specific, measurable target. Next, in the simple wizard, you set all campaign parameters:

Target audience
Schedule (Continuous or Scheduled within specific days and hours)
Budget (Lifetime or Daily)
Action for charging account
Bid Amount (Automatic or Manual)

In the wizard, you can also upload:

Image and text for the ad
Call-to-action button
See ad preview in desktop feed, mobile feed and right column standard (at the end you just have to press the activation button)
Upload a product catalogue and detailed information to be shown with the promoted product

Then you can see ad preview in desktop feed, mobile feed and right column standard. At the end you just have to press the activation button.

Creating Facebook Custom Audiences


SALESmanago allows clients to target Facebook Ads according to various criteria and data. Thanks to the integration, you can create Facebook Custom Audiences based on users’ behavior monitored by the system, such as

Contact was added to system
Contact was tagged
Contact reached sales stage
Contact score exceeds
External event(any data send to SALESmanago from 3rd party tool)
Contact opted-out
Contact visited a given url
Contact opened email
Contact clicked email

In the result, you can address an ad to people who viewed a given product, abandoned shopping cart, are on a specific stage of the marketing or sales campaign, or to another precisely defined group. When you target your ads with such precision, you get much better results, because messages are really relevant to the recipients.

Analytics of Facebook Campaigns


SALESmanago is also an advanced analytical platform that monitors all of the most important parameters like:

Amount of money spent during the campaign
Reach of the campaign
Number of impressions
Campaingn’s cost per action (CPA)

That way you not only get more control over social media marketing, but can also optimize your efforts in the channel. What is also important, you can edit your campaign in Facebook Ads manager with just one click, what makes real-time optimization extremely easy.

Analytics of Custom Audiences


Thanks to the SALESmanago system you can evaluate the efficiency of the Custom Audiences you create, monitoring the number of displays and CPA for each group. With that insight, you can personalize your ads more accurately to deliver relevant messages to your fans and increase the performance of campaigns. SALESmanago enables to monitor all of the most important custom audiences parameters. For each post you can track:

Impressions
Reach
Amount of the money spent

Custom Audiences Analytics also provides information about Contacts flow during the chosen period. All that analytics and intelligence will help you tailor your ads more precisely to customers and groups of customers, as well as optimize your social media marketing budget to ensure it delivers substantial results.

Example of use


Compiling social media and Marketing Automation in all channels, from website marketing, to email, to other ads networks and push messages can take on various forms. For starters, see the following examples for your inspiration.

1.  A contact visits your website and opts in for newsletter
2.  An automation rule adds that contact to Facebook Custom Audience for new subscribers
3.  You display an ad in her Facebook feed
4.  She clicks on an ad, goes back to the website and purchases the product
5.  The contact is moved to another Custom Audience – one dedicated for upselling campaigns.

Example#2

1.  A contact abandons shopping cart
2.  An automation rule adds the contact to the abandoned cart Custom Audience
3.  An ad is displayed in contact’s feed to encourage her to finalize the transaction.

 

Benefits


What do you get from integrating Facebook ads with your Marketing Automation Platform?

Converting fans to sales leads
Tapping into the potential of the fan base
Establishing direct, personal relationship with each one of them
New methods of recovering abandoned carts
New source of contacts and leads
More control over the social media budget
Innovative way of reaching customers who opted out from the newsletter or reviving inactive contacts

Remember: that integration isn’t extra-paid. It’s a standard SALESmanago feature you can use
without any additional fees or limits.

 

Customer Reference


„Effective training and friendly customer service (Nida) made our experience in transitioning into using marketing automation tool SALESmanago interesting and productive. The ability to create & save different templates is so useful as we rotate our marketing efforts to highlight our different service offerings. The points report on which our repeated marketing efforts are focused have started to produce results and we look forward to a long and fruitful relationship with the SALESmanago team!”
Daniel Victor, Business Development Manager – Rapid Care

CRM and 360 Customer View


SALESmanago Contact Card compiles all knowledge about your particular client. The information stored on the contact card includes behavioural data obtained from tracking the contact’s behaviour as well as any available transactional data. SALESmanago integrates several sources of information about your clients showing their coherent and full picture in one location on their individual contact cards. The client data is collected and up-dated in real time.

 

Information available on the contact card


Behavioural data –  sourced from the module for identification and tracking of the contact’s behaviour online
Transactional data – available thanks to integration between SALESmanago and CRM / ERP systems
Marketing and sales campaign overview – detailed information on campaigns your contacts are involved in and their current level of involvement
Contact communication overview – list of all email, SMS, VMS and phone messages received by a particular contact
Segmentation data – information on segments your contacts have been classified into on the basis of their behaviour
Information from external sources – data from other systems and databases integrated with SALESmanago
Data entered manually by the sales team and/or Call Center
Contact scoring – sum of scoring points added automatically for every instant of client-company interaction

 

Basic CRM functionalities provided by SALESmanago


Lead routing – automated transfer of contacts along the sales funnel and to a designated members of your sales team
Contact segmentation – automated division of contacts into segments characterized by identical or similar interests and behaviours, based on transactional and behavioural data
Managing contact flow in marketing campaigns – create targeted campaigns and automatically adjust your marketing message to the current stage of the prospect’s involvement
Managing contact flow in sales funnels – set up an unlimited number of sales funnels
Managing client life cycle – you can dynamically adjust your marketing activities over time to keep up with the changing needs of your clients
Grouping and tagging contacts, integration with calendar, creating tasks and notes
Creating company cards and grouping contacts from one company
Import and export of contacts, including contact details
Import and export of data via API – automated synchronization with external systems

 

Effects of use


Properly prepared contact management process brings you a number of benefits, including

better educated clients
better understanding of your clients’ needs
higher profitability

A 10 % increase in the quality and availability of data increases the company’s revenues by 14 %. 

Customer Reference


„SALESmanago is an extremely user friendly and efficient tool for Email Marketing. The ease to access and navigate behavioral analysis before and after e-mail campaigns is exceptionally good.”
Sandip Chhatui, Marketing Manager – Clonect Solutions Private Limited

Campaign management


The main tool designed for campaign management is thesales funnel. The functionality provided as part of Marketing Automation is used to analyze and support the sales process and to manage sales in the company. The whole process is divided into separate stages corresponding to the successive stages of your marketing and sales operations. Marketing activities are automatically initiated for every successive stage.

 

How does it work?


You can define your sales funnel by entering its name and the names of the successive stages of the sales process which your prospects can reach. Next, in accordance with the sales process for each contact, they are placed at the respective stages of the funnel. Contacts can be moved between levels of the funnel or added to it:

manually on the contact card
manually and as a package via contact management
automatically, using automation rules

 

Example of use


The prospect who has reached a particular stage of the sales process may receive specifically adjusted content from Marketing Automation. Consider the following example of the sales funnel automation process:

On opening an email received from your mailing the contact is added to the funnel;
After reaching a pre-defined scoring  (e.g. 20 points) your contact will be automatically moved to stage 2 and a dynamic email will be sent;
After opening a link from the dynamic message received the contact will be moved to the stage defined as ‘Interested (visit2)’, where a relevant notification is sent to your sales team. They can now contact the prospect and discuss any points of interest

 

Effects of use


Your marketing activity is ordered and represented as processes
Your prospects behaviours are analyzed at each stage of your campaign
Marketing and sales communication is properly adjusted at each stage
Campaign-based sales processes are shorter

 

Customer Reference


„Thanks to SALESmanago, we realize scenarios of dynamic solutions, which automate and support our system.”
Piotr Przybylski, Managing Director – Media Port Ltd.

Event management


Advanced module for creating and managing events run online and offline allows us to fully automate communication with prospective and registered users. You may use the system to create your event and prepare a dedicated registration form, which can be easily placed on your website.

 

Available functionalities


Registration form generator
List of registered users
Automated handling of registrations and payments
Open and closed registration models
Organization of periodic events
Automated follow-up communication
Integration of online and offline events with the sales and marketing process

 

Effect of use


Each user registered via the form is recorded in SALESmanago where they are added to the list of event members and tagged accordingly. Now you can automatically initiate communication with the members and send:

details of the upcoming event;
transactional messages regarding payments;
follow-up messages with supplementary materials;
invitations to similar events or to the next event in a series.

We can easily manage the entire process of collecting event members and integrate it with other aspects of sales and marketing activity in your company.

Customer Reference


„SALESmanago Marketing Automation gives very large possibilites in terms of reaching your customers with well-suited offer.”
Tomasz Karwatka, CEO and Founder – Divante

Analytical Dashboards


SALESmanago’s Analytical Dashboards is a favorite tool of every CEO, owner or a manager in the company. In one place, the system shows comprehensive analytics of the most important processes of marketing and sales. In the real time module, you can monitor the efficiency of the marketing department at acquiring new contacts (Lead Generation), sales department on activity and results achieved on its own contacts and contacts generated by marketing (Lead Routing) and connected work of both divisions from acquiring contact to closing deals (Campaign Analytics). Additionally, a panel containing basic data on the current base of contacts and its condition is available. You have the access to the data that can be generated weekly, monthly, quarterly and annually, making them easy to compare, draw conclusions and to respond to positive and negative trends in a real time module.

 

General Base’s Analytics


Basic panel is automatically configured for every client. It shows the basic information about the status and activity of the contact’s database in SALESmanago system. It allows you to keep track of the basic parameters and to monitor the rate of its change. The information is presented in standard ranges of time: the last seven days or 30 days, the current and previous month, quarter and year.

Analysis of the database involves:

State and its size – the size of the database, the number of monitored contacts, discharged from marketing communication and acquired.
Activities in time – analysis of the active contacts divided into 3 groups: recently active over the past seven days, month, quarter and those that are inactive.
Weekly and hourly activity – based on the activity of the monitored contacts during the day and every day of the week. The system analyzes the activity of the entire database indicating the time of the day and the day of the week in which the person from the database usually responds to email and visits the website. This is the best moment to perform mass communication.
Subscribers – in this area, you can get information about the most common reasons for unsubscribing contacts, the most popular email domains in our database and share the monitored contacts in the entire database.

 

Lead Generation Analytics


The panel focuses on the primary task of the marketing department, which is gaining new contacts (Lead Generation). It shows the total number of contacts acquired from the indicated sources as well as per specific source, always in relation to the previous period. In the system, the user can configure the appropriate number of dashboards, in order to get a clear picture of the activities. The configuration of this panel is based on the identification of sources of contacts – in the system recognition as different tags.

Once activated, the system will convert SALESmanago data for the last year and will display information about:

The total number of acquired contacts – globally and per source with information about the participation of this source.
Dynamics acquisition of contacts – in the form of a comparison of the current period to the previous one.
Methods of obtaining contacts – collecting information about the number of all the contacts obtained from the source of comparison for new contacts in the period considered.

 

Lead Routing Analytics


Customizable dashboard, allows you to keep a precise control of marketing and sales campaign within SALESmanago system. In order to cover all major processes, every user is able to configure the appropriate amount of dashboards. The scope of analysis includes several key stages of the process. It begins with the acquisition of contacts through their transfer to sales, process sales campaign and ends at the close of the sale. The data is presented collectively for the whole process and above. Periods of filtering per trader and/or origin of the contacts is allowed.

In order to configure the dashboard you have to define sources from which you gain contacts, indicate the main account of generating Leads, people who work with contacts and the exact moment of the first random 3 steps in the sales process.

Thanks to that we learn about:

Basic parameters – the acquired amount, contacts transferred through the sales department (average per dealer).
The flow of the contacts allowed in a company – full information about the number of contacts and the time required to transfer contacts with the conversion rate for the entire department or specific people and time frame, with visualization of such process.
Contacts distribution and the view of the results presented per sales representatives – collecting information about the number of contacts at various stages of the process, including a breakdown of the sources of acquired contacts.

 

 

Campaign Analytics


Another dashboard from SALESmanago system that is easy to customize. This allows for a very precise control over the campaign of marketing and sales within SALESmanago system. Apart from the quantitative data, SALESmanago shows the impact various marketing communication channels has maintaing contacts and move through successive stages of the campaign. To configure such dashboard you need to define a specific campaign you want to measure and the sources needed to gain customers for.

Campaign Analytics Dashboards shows:

 

The number of contacts in the campaign – the sum of contacts that have joined the campaign in a given period; the sum is divided into specific stages, also, its comparison to the previous period is provided.
The flow of the contacts is allowed in the campaign – here information is available from which specific sources and how many contacts occurred on the stage of the campaign.
Marketing communication channels – a valuable information that shows which of our marketing activities convert through successive stages of the campaign.
Contacts conversion in the campaign – the key parameters of the process (the average time of transition for the campaign) along with the amount of contact time of transition per source and amount per source. This information allows for investing resources in the best converting marketing.

 

Campaign Analytics


Another dashboard from SALESmanago system that is easy to customize. This allows for a very precise control over the campaign of marketing and sales within SALESmanago system. Apart from the quantitative data, SALESmanago shows the impact various marketing communication channels has maintaing contacts and move through successive stages of the campaign. To configure such dashboard you need to define a specific campaign you want to measure and the sources needed to gain customers for.

Campaign Analytics Dashboards shows:

 

The number of contacts in the campaign – the sum of contacts that have joined the campaign in a given period; the sum is divided into specific stages, also, its comparison to the previous period is provided.
The flow of the contacts is allowed in the campaign – here information is available from which specific sources and how many contacts occurred on the stage of the campaign.
Marketing communication channels – a valuable information that shows which of our marketing activities convert through successive stages of the campaign.
Contacts conversion in the campaign – the key parameters of the process (the average time of transition for the campaign) along with the amount of contact time of transition per source and amount per source. This information allows for investing resources in the best converting marketing.

 

Google Analytics Dashboard


Through integrating SALESmanago with Google Analytics, the system automatically displays the number of transactions generated by the company. Additionally, it shows transactions backed by actions carried out from the SALESmanago with the exact distribution of the sources and types of campaigns measured by the parameters of UTM.

 

User benefits:


Monitoring and precise insight into marketing and sales processes.
Updated data, that enables you optimize the best processes and activities.
Insight into the effects achieved by sellers.
Basis for cutting inefficient operations and investing in better options.
The ability to know the true flow of the sales process and better usage of its specificity in their own company.
True verification of marketing activities.
Real-time monitoring of the impact of marketing and the amount of income generated by company.

 

Customer reference


„SALESmanago is a tool allowing us to unlock full potential of Marketing Automation. Hence we are constantly improving effectiveness of our marketing actions.”
Hubert Jakubiak, Growth Hacker – AdTaily

SALESmanago Web Beacon


SALESmanago Web Beacon technology makes it possible to monitor the behavior of website visitors more accurately than ever. You can now track whether a user saw, pointed or clicked on interactive elements such as images, buttons, slide bars , etc. and use this data to generate more effective behavior profiles, lead scoring and segmentation.

SALESmanago Web Beacon delivers precise information about an individual website user’s behavior. Not only can you track the URLs that an individual visits, now you can connect the history of what the user saw, clicked and hovered their mouse over.

 

Advanced Behavior Monitoring


One page websites – It is becoming more common for websites to use one page layouts. On these pages, users do not click through to different URLs so it is impossible track contacts effectively with traditional methods. SALESmanago Web Beacon lets you track exactly where users scroll to and how they interact with other elements on the page.
Button interactions – You can integrate Web Beacon with any button on your website even if it performs on page actions that don’t change the URL address. You can monitor when visitors use on-page calculators, image galleries or any other interactive elements on your site of they download files.
Forms and calculators – Similar to button tracking, it’s possible to monitor changes in slide bar position and checkboxes. You can collect this information about an event if the prospect doesn’t continue and complete the form.

 

Effects of use


More accurate segmentation of your contacts
Enhanced contact scoring with new trackable behaviors
It is possible to track every detail of a contact’s activity on your site

Beacons for offline tracking


Integration with Beacon technology enriches monitoring of potential and actual client behavior with their interactions from real world. Beacons allows to localize with great precision clients inside agency, business premises, shop, office and near them. Devices and technological support are provided by Kontakt.io

 

What is a beacon and how it works?


Beacon is nothing else as simply electronic tool placed in specific place. It communicates with applications on mobile devices using Bluetooth Low Energy. It sends 3 basic data:

It’s own ID – thanks to which we can identify the beacon and its localization
Signal strength – allowing us to establish distance between user and beacon. Under optimal conditions signal reaches 70 meters.
Additional detail – used to assemble beacons.

Such data get to SALESmanago via mobile application, where they are automatically interpreted and prepared to be used in marketing and sales operations.

How beacons co-work with SALESmanago?


It’s pretty simple. When identified user (with his mobile application) appears within beacon’s reach, information about customer’s presence and his distance to beacon is transferred in real time to SALESmanago system.

In SALESmanago there is a user-defined list of beacons with assigned localization.

 

Combining information about which contact, when and for how long appears near given beacon, we learn about his interests and habits (when he visits our venue or passes by). This data is collected on user’s contact card.

 

Exemplary uses of beacons


  1. Automatic response after customer’s visit in the venue with discount offer, depending on completing transaction and its value.
  2. Notifications about discounted products, chosen from ones viewed by customer previously on website but not purchased, sent during his visit in the store.
  3. Automatic SMS or push notifications with offer tailored to behavioral and purchase profile, sent after customers enters the venue.
  4. Dedicated automatic SMS, email or push notifications, encouraging customers passing by to visit the venue.
  5. Dynamic personalization of website content based on clients offline behavior inside the venue, like discount on product near which he spent most time.

 

Effects of use


Improving sales conversion in venues
Using ROPO effect (clients do research and view products online and buy them offline). Data about both behavior gathered at one contact card
Complete customer profile: online and offline behavior and transaction data.
Increasing the number of people visiting the venue.
Improving efficiency of discount operations. 57% of consumers engage in advertising campaigns related to their localization more willingly.

 

Customer Reference


„We recently started using SALESmanago to be able to automate our marketing emails and we are very happy with it. The tool provides a lot of very useful features to be able to automate the marketing process based on qualified leads. Of course, we needed a couple of months to really learn how to use the system, but the support team of SALESmanago is very willing to help and the elaborate personal webinars to start up the system are very useful.”
Hanna Jochmann-Mannak, Product Owner and Marketing Manager – WizeNoze B.V.

A/B/X Testing Engine


Prepare and run A/B/X testing of your dynamic content. In the drag&drop creator, you can design any number of banners, forms or landing pages, ant then system will display various creations in the given place according to defined ratio. The data about the performance of each creation are available in dedicated analytics dashboard. After the test, SALESmanago will automatically start to display the most successful creation and can also display others in defined proportions. Because all the data about results driven by each creation are still collected in the dashboard, you can change the creation at any time and react in real time to any shifts in results.

 

Available A/B/X tests and how it works


In the module, you can run an infinite amount of tests at the same time for any number of creations. To put your creation on the website, you need to paste a simple code generated by the system in the place when you want to display tested banner or form. SALESmanago will automatically count the number of the display according to your traffic. Then it shows the creation and measures views and conversions (clicks for banners, filling in for contact forms and landing pages).

It allows you to test:

Banners– a set of graphics displayed on the website in a single frame,
Contact forms– any set of variants on the website, on pop-ups or sidebars
Landing Pages– various creations of the same landing page for a given campaign. It might be displayed as a part of an existing site or as a separate site hosted on SALESmanago’s or client’s servers
Dynamic banners– test various mechanics of suggesting products basing on behavioral profiles of anonymous and identified visitors. They’re most often displayed in the form of a frame.

 

How A/B/X test works?


No matter what do you want to test, preparing and running it looks the same – you only use different editors to design content. The process consists of the following steps:

Naming the test
Adding creations– you can import it from .zip file or create in drag&drop creator or in traditional HTML editor
Setting the end date of the test
Setting proportions of displaying creations during the test– in the range from 0 to 100%.
Setting proportions of displaying creations after the test – like above, but matching the effects of the test period
Pasting the generated code on the website
Monitoring– remember about possibility to track creation’s performance after the test, so you can react if it stops delivering results

 

 

Dedicated analytical dashboard


All the test data in real time on one dashboard, including test results. You can also find there the data for each creation individually and comparison to test period, so you can change proportions of the display if it turns out that after some time the most successful creation in the test doesn’t drive impressive results anymore. The main parameters measured are a number of views and conversion.

 

Benefits


You can run any number of A/B/X tests with any number of creations tested,
Easy and user-friendly tool, which doesn’t require any technical knowledge
You have the full control over the display of creations during the test and after its end.

 

Client Reference


„We’re very satisfied with SALESmanago. It’s amazing and systematically updated. I think that the system started sales and marketing revolution”
Wojciech Paluch – Online Marketing Specialist, mizar.com.pl

Web Push Notifications


One of the basic goals of SALESmanago is to extend communication channels with prospects and existing clients in order to reach the biggest possible number of users with maximally personalized content. The Web Push notification solution enables to conduct communication in a custom way, even with anonymous users. It only takes for a contact to visit a monitored website and agree to receive web push notifications.

There’s no need to leave any personal data, like email address, for example. The time of sending a web push notification is quite flexible. The only condition that needs to be met in order for the user to receive a web push is to keep the web browser window open, with no need to be at that particular website at that time.

How to get a permission to send web push notifications?


In order to acquire a permission for sending web push notifications, a website visitor needs to click the „ok” button on the permission form. If it’s a monitored contact, a defined tag will be automatically assigned which will allow for better segmentation of contacts database. In case of anonymous contacts, SALESmanago system will show information on given permission, while in analytics section, the number of anonymous contacts we can send web pushes to will be highlighted. In the case when a user declines to receive web push notifications, we may set the time after which the permission form will be shown again, e.g. after a week or at the next visit of a given user to the website.

 

Sending Web Push Notifications


SALESmanago enables to send the unlimited number of Web Push notifications. The process of their creation is really simple. You shall use the 3-step creator and:

upload small graphics
add short text
define URL address to which the user will be redirected after clicking the web push

 

 

The group of recipients should be defined by selecting permission form. You may also define whether the web push should be sent to all contacts, or to anonymous only. The last step is setting time of sending and notification activity time. Sent web pushes analytics enables to analyze the effectiveness of actions; this can be calculated basing on the number of sent, seen and clicked web push notifications.

 

Benefits for users:


Communicating with anonymous and/or identified contacts
New way of communicating with users
Contact database segmentation based on permissions given to receive web push notifications
Adjusting time of sending notifications to contact’s activity
Delivering information as a web push even when the user is not on your website
Setting activity time for notifications to up to 4 weeks
Ability to create several agreement forms
Unlimited number of web push notifications
Simple implementation

Your Marketing


SALESmanago system is a complex tool which combines such modules as: email marketing, mobile marketing, website marketing, automation processes, social media, dynamic content A/B/X tests, contact management and analytical dashboards.

Your Marketing enables real-time controling of all actions within main functionalities, analyzing the level of use of main areas and monitoring marketing department’s work progress. Automatic calculations of statistics enable e.g. to gather information on the number of active automation rules, campaign workflow, created email messages, ongoing Facebook Ads campaigns, conducted tests of personalized website banners or configured analytical dashboards.

It also contains tips on ways of using given system functions. You may find ready suggestions, with links to help, useful to be implemented, that enable simple configuration of particular features.

Your marketing is an ideal tool for both those who only start working on the system, as well as for experienced marketing automation specialists.

Benefits for users:


Monitoring actions in SALESmanago system
Percentage analysis of all available modules
Tips on ways of using main features
Quick redirecting to given functionality settings screen
Automatic calculation of all active functions in the system
No need to configure the dashboard
Possibility to customize the dashboard to your own needs

Social Media Posting


The SALESmanago publishing module is a tool that automates many common work activities in Social Media marketing. The option to integrate Facebook and Twitter makes planning and publishing of posts or tweets faster while allowing for both real-time and scheduled posting.

Keep in mind that a published post on Facebook can be boosted right from the SALESmanago system.

Analysing Social Media post popularity and effectiveness


The SALESmanago system allows for detailed analysis of published post popularity. In the case of posts on Facebook, it is possible to analyse the total and unique reach of a post on a specific Fanpage, as well as the number of comments, likes and shares.

Moreover, for each post or tweet individual statistics on likes, shares and comments are gathered. Thanks to the analytics tools available in SALESmanago, you can easily compare data from conducting email marketing, website marketing and social media – this helps to prepare better marketing campaigns in the future.

User benefits:


Easily integrate with Facebook and Twitter accounts
Integrate Facebook and Twitter user accounts with no limits
Save time and effort by publishing a single post on multiple Fanpages at the same time
Schedule post and tweet publishing in the future
Preview and edit all scheduled posts
Run analysis on post or tweet popularity
Instantly preview all published posts on an account

AdRemarketing by Google Doubleclick


AdRemarketing by Google DoubleClick module is a tool that enables for targeting 1-1 ads display, matched to the needs of each single user in RTB ad network. It means, that every user will see just one specially prepared single message.

Thanks to AdRemarketing module we can easily target display ads with last viewed products, items left in abandoned shopping cart or similar to those purchased or based on any kind of transactional or sales data (eg. the position of the customer in the sales funnel).

Google DoubleClick


It is a platform for managing the browser and the producer of the biggest ad-server by Google which helps agencies and marketers in effective ad campaigns management in browsers all over the world.

Google DoubleClick’s biggest asset is the possibility to target video ads and banners on websites as well as tracking users who browse the web.

Digital Body Language and the power of personalization


SALESmanago enables for analysis of behaviors of website visitors (Digital Body Language) and hence creates behavioral profiles with transactional data of all, both identified and anonymous, users.

Thanks to data gathered on every potential and existing client in SALESmanago CRM, and later linking his profile with HSM Audience system ID number, you can fully personalize the message in all communication channels by providing certain offers to the right people in the right time.

How does Google DoubleClick AdRemarketing tool work:


The user enters the website and views one product – sports footwear by brand “A”
After 10 minutes of viewing other products, the user leaves the website without performing any purchasing activities
After 2 days the user is viewing another website and sees an ad on DoubleClick dashboard showing sports footwear by brand “A”

In the same scenario, there’s an option to recommend a product similar to the one viewed by the user, which is currently on sale, or the premium version of the same product, therefore to increase shopping cart total value.

By personalizing the message, SALESmanago uses such variables, as:

LTV (client’s long-term value)
Purchase frequency
Product lifecycle
Sales funnel stage

Additionally, for eCommerce businesses and those in possession of information on products and services included in the XML files, the dynamic remarketing module enables for automatic products recommendation or recovering abandoned carts for online stores.

The recommendation system is based on collected information, interests and clients’ preferences, in order to display a totally personalized advertisement only for this particular user, in the best-possible moment to make the purchase decision.

New possibilities of targeting dynamic ads in Google DoubleClick:


Displaying products recommendations based on users’ behavioral and transactional data
Showing already recommended products in email messages and other communication channels
Displaying products matched to item last purchased
Showing products compliant with client’s life value (LTV)
Automatic stop of the campaign for users who already made a purchase
Online ads matched to users’ offline activity
Reminders about products left in the online store shopping cart

Collaboration of SALESmanago and Google DoubleClick allows for better-than-ever understanding of clients’ needs and more effective communication.

Dynamic remarketing dynamiczny enables for enhancing sales revenues and developing win-back strategies by encouraging people to come back to the store and make a purchase.

Benefits from using hypertargeted ads:


Optimization of ad campaigns costs
Full personalization of communication with a given user in the ads channel
Increasing website traffic and conversion rate
New method of stimulating clients to activity
Automatic start and stop of display ads for users who lately purchased a monthly-subscription (or were periodic buyers) and getting back to such person before the contract or service ends up

Dynamic remarketing, thanks to integration with HSM Audience, becomes one of the best and relatively simple-to-implement tool that creates a new dimension of ads targeting.

From now on, clients have the possibility to use a brand new channel to deliver dynamically-matched and personalized content, as an alternative and supplement for traditional communication channels.

SALESmanago Copernicus – Machine Learning & AI


Traditional Marketing Automation cliche “Right offer to the right person at the right time” with SALESmanago Copernicus – Machine Learning & AI sounds much more clever and it goes “Right offer to the right person at the right time in the right channel”.

SALESmanago Copernicus – Machine Learning & AI is an advanced self-learning algorithm that analyzes the behavior of individual customers, predicts future purchases. Then it sends personalized product recommendations according to what the algorithm deems most likely to be bought.

It provides insight into customer purchase history, buyer’s journey, and analyzes the way products correlate in categories, allowing for highly engaging and eye-catching offers to be delivered to individual customers.

Next generation predictive marketing based on self-learning algorithms


The technology of Machine Learning & AI Marketing is based on two recommendation models. Each is optimized to support a specific marketing approach. For inbound marketing – affinity analysis (or the so-called Inbound Predictive Marketing) and for outbound marketing – behavioral analysis (the so-called Predictive Outbound Channel). Used in tandem, the models enhance both inbound and outbound marketing activities.

The mechanism of affinity analysis relies on sophisticated algorithms used in association analysis. By thoroughly analyzing transaction data and correlations between specific products and in categories, they calculate the optimal combination of items in each offer. After the resulting data is parsed and modeled, a frame with product recommendations can be shown to each customer. In addition, the use of metadata makes it possible to instantly react to changes in customer preferences.

The system can employ machine learning to compare predictions from product association analysis for end customers on an ongoing basis. Then it assigns scoring to each given recommendation in order to indicate how likely that product is to be bought by individual customers. Moreover, by updating product exclusion grids, the algorithm ensures that products are not recommended to customers who already bought them.

Predicting Customer Journey models and AI-driven recommendations


SALESmanago Copernicus – Machine Learning & AI module can automatically select appropriate products for each customer and recommend the best possible way of communication with them based on their Customer Journey. Moreover, the system stores information on the behavior of anonymous website visitors, allowing the content to be personalized even for unidentified contacts. This means that all customers are subject to analysis of their Behavior Mechanisms.

New Outbound and Inbound predictive Marketing – Predicting channel and time

of personalized offer delivery


Inbound and outbound marketing activities greatly benefit from the additional information gained in the process. The knowledge on which products or categories are currently sought after the most, as well as which communication channels result in highest conversion rates, it is possible to focus on efficient solutions and optimize marketing expenditures. What is more, knowing exactly when and how customers act, helps to choose the perfect time to deliver a sales pitch and strengthens relationships between you and the customer. This entire process is what we call “Predicting Customer Journey & Behavior Mechanisms”.

 

Business benefits


Impress your customers with personalized product offers
Access detailed transaction data analytics
Get real results and grow your sales by adjusting your marketing to what consumers want to see
Achieve the maximum customer lifetime value in each case
Streamline your marketing budget
Find out which products and categories are the most successful
Learn about your customers’ individual preferences and predict their next purchase

Pricing